University Business

APRIL 1, 2024

Global Market Insights predicts the AI education market will reach $20 billion by 2027. The demand for AI extends beyond the classroom; leveraging it for enterprise-level solutions will be the next phase. Also, choosing the right vendors will be vital in rolling out any AI solutions for campus networks.

Engineering 124

Engineering Technology Academia Empower 124

Caylor Solutions

APRIL 22, 2024

It could be the next marketing strategy you need to make sure your content stands out in an AI-driven world. The post Decoding GEO: What It Is and Why It Should Be In Your Marketing Strategy appeared first on Caylor Solutions. Have you heard of GEO?

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MindMax

SEPTEMBER 27, 2023

Everyone who works in marketing has a buzzword or phrase they secretly (or not so secretly) despise. Mine is “ data-driven,” particularly in the context of decision-making in higher education marketing. At MindMax, we’re well-versed in making data-informed decisions to drive higher education marketing and enrollment engagements.

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Leadership Organization Higher Education Schooling 262

MindMax

MARCH 1, 2023

Higher education institutions face an uphill battle to grow or even maintain enrollment numbers—and focusing more of their marketing and enrollment efforts on adult learners is one viable solution. From branding to marketing to enrollment strategies, the methods for drawing adult enrollees are in need of an overhaul.

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Higher Education Degree Schooling Scholarship 231

Caylor Solutions

JANUARY 18, 2024

Unlock the secrets to a high-trust, high-performance marketing team with these insights from Baylor University's innovative approach. The post Five Ways to Build Trust Within Higher Ed Enrollment appeared first on Caylor Solutions.

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University 111

Caylor Solutions

MARCH 28, 2024

Learn from our featured guests' stories how to leverage your communication and marketing tools to make your school’s image attractive to prospective students. The post Your 2023 Higher Ed Marketing All-Star Team appeared first on Caylor Solutions.

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Students Recruitment Education 64

The PIE News

JANUARY 12, 2024

Guidance platform BridgeU has partnered with a US-based enrolment solution in a bid to help US colleges reach and recruit more international undergraduate students. ” BridgeU, which is owned by Kaplan , has previously urged lesser-known US institutions to prepare for a more competitive international market.

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Guidance Recruitment Schooling College 114

The PIE News

NOVEMBER 8, 2023

The move is said to be a play by Flywire to “further accelerate” its market share in the Australian sector, as well as build on existing education payments business by “enhancing the value it provides to its global client, agent and payer base”. “As “We will always be grateful for their support and guidance,” he added.

Guidance 114

Guidance Retention Recruitment Institution 114

Caylor Solutions

MARCH 25, 2024

Higher ed marketers must leverage evolving social media trends to engage prospective students and bolster brand awareness in 2024. The post 5 Social Media Trends for Higher Ed Marketers in 2024 appeared first on Caylor Solutions.

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Institution Students 64

Liaison International

SEPTEMBER 12, 2023

In a recent discussion with Milwaukee School of Engineering , specialists from our Enrollment Marketing and Othot teams talked about the benefits of artificial intelligence to fill your student pipeline. Paul Borens from MSOE, a user of three Liaison solutions, has the data to solidify AI’s place in higher education.

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Institution Engineering Higher Education Schooling 97

Caylor Solutions

FEBRUARY 15, 2024

The tools available to higher ed marketers are increasing every day. Knowing which tools reach your target audience, and perfecting them, is the key to a sustainable marketing strategy. The post Harnessing Change To Achieve Sustainable Enrollment Marketing appeared first on Caylor Solutions.

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Achievement Recruitment 64

Caylor Solutions

FEBRUARY 22, 2024

Find mission-fit talent through authenticity in higher ed marketing. The post Truth in Advertising: Authenticity in Higher Ed Marketing appeared first on Caylor Solutions. Struggling to retain top talent in your higher ed institution?

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Institution Retention 64

Caylor Solutions

FEBRUARY 12, 2024

Discover how to connect with first-generation Hispanic students through targeted marketing strategies. The post How to Market to First-Generation Hispanic Students appeared first on Caylor Solutions.

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Students 49

Caylor Solutions

FEBRUARY 26, 2024

In the face of a crisis, higher ed marketers must proactively protect their institution's brand. The post 5 Crisis Management Tips for Higher Ed Marketers appeared first on Caylor Solutions.

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Institution Education 64

The PIE News

APRIL 5, 2024

Agent management platform, Ascent One, has launched an ecosystem that brings admissions management, agent management and marketing within one tool. It aims to save both valuable time and money, the company said. It aims to save both valuable time and money, the company said.

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Technology Model Institution Education 103

MindMax

FEBRUARY 16, 2023

MindMax is committed to being at the forefront of emerging trends in higher education marketing and engagement. Interestingly, many of the temporary solutions put in place during the height of the pandemic are now permanent fixtures in higher education. OTT (over-the-top) marketing channels offer new ways to reach audiences.

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Higher Education Education Postsecondary Education Schooling 204

The PIE News

OCTOBER 9, 2023

Higher education solutions firm Ellucian has bought education software services provider Tribal Group , including the Tribal i-Graduate platform, for £172m. Ellucian’s focus ranges from enrolment to alumni relations, as well as other areas including financial aid solutions and student management systems.

Empower 110

Empower Leadership Higher Education Students 110

Caylor Solutions

FEBRUARY 1, 2024

Using generative AI for higher education marketing can do more than save you time, it can open up new ways to make greater connections with your audience. The post Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools appeared first on Caylor Solutions.

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Higher Education Education 64

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. With this in mind, how can you ensure that you can continue to access the data you need to reach marketing objectives for your school?

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Education Allocate Schooling Recruitment 93

Caylor Solutions

MARCH 11, 2024

Learn how student-centric websites can boost your marketing. The post Website Optimization: Creating a Student-Centric Website appeared first on Caylor Solutions. Student-centric websites lead to greater engagement and enrollment success.

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Students 60

The PIE News

APRIL 18, 2024

Our sales teams are trying to make solutions – we try to get the students through the US,” said Seo Dong-Seong, founder and CEO of Korean Taiwanese agency EDM Education. We think it’s a good idea, so we’ve tried to do it – and it [already] works now,” he noted, when asked how the market is responding to the idea.

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Allocate Schooling Recruitment Students 105

The PIE News

APRIL 4, 2024

In what will be an election year for much of the Western world, governments are tightening their immigration rules related to student recruitment to address public concerns over the strain that significant student immigration can place on local housing and employment markets, and public services.

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Recruitment Students Achievement Institution 118

Caylor Solutions

JANUARY 22, 2024

By crafting trauma-informed marketing messaging, you can attract new students while also helping them heal. The post 5 Principles of Trauma-Informed Marketing for Higher Ed appeared first on Caylor Solutions.

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Students 60

MindMax

JANUARY 4, 2023

Here, we’ll look at the challenges faced by 10 different colleges and universities and explore the solutions that delivered real results. MindMax’s Solutions for Growing Summer Program Enrollments. Every year, highly competitive public and private universities enlist MindMax to help boost summer session enrollments.

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Arts And Sciences Liberal Arts Schooling Continuing Education 130

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. With this in mind, how can you ensure that you can continue to access the data you need to reach marketing objectives for your school?

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Education Allocate Schooling Recruitment 85

MindMax

DECEMBER 15, 2023

I’m pleased to share that the latest UPCEA MEMS: Marketing, Enrollment Management, and Student Success conference was as satisfying as always. Higher ed marketing professionals question how to leverage AI-generated content while maintaining authenticity. (As What I mean is that we’re experiencing some growing pains in this area.

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Humanities Provost Retention Deans 130

MindMax

MARCH 22, 2023

Email is still highly regarded among marketers. Hubspot’s 2022 marketing stats reveal that “ email ROI is an impressive $36 for every $1 spent. ” In addition to sending outbound emails, ensure that your enrollment marketing team is adept at navigating inbound emails from prospective students.

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Schooling Achievement Students Higher Education 244

Caylor Solutions

FEBRUARY 5, 2024

Generative AI is a tool, not a threat for savvy higher ed marketers! The post Work Smarter with Generative AI appeared first on Caylor Solutions. Learn how to work smarter, not harder.

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Insight Into Diversity

MARCH 20, 2024

Presenting at the HBCU/MSI Research Summit, Broderick Turner discussed how the Technology, Race, and Prejudice Lab is addressing racism in marketing research. Lab and an assistant professor of marketing at Pamplin. Photos by A’me Dalton, courtesy of the Virginia Tech Pamplin College of Business.)

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Recruitment Academia Facilities Professional Development 104

Caylor Solutions

DECEMBER 7, 2023

Effective content marketing first identifies the story that it wants to tell, and then tailors its message to attractively tell that story to its target audience. The post How-To’s Of Effective Content Marketing appeared first on Caylor Solutions.

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Caylor Solutions

DECEMBER 26, 2022

With the worst of COVID (hopefully) behind us, it's time for higher ed marketing teams to address their post-pandemic budgets. And that means doubling down on a digital marketing strategy! The post Post-Pandemic Budgeting: Put Your Digital Marketing to Work appeared first on Caylor Solutions.

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HEM (Higher Education Marketing)

SEPTEMBER 27, 2023

Reading Time: 9 minutes AI in marketing has become a noteworthy phenomenon, making it hard for school marketers to overlook. Many are implementing AI marketing strategies to stay ahead of the competition. However, this new technology poses a new set of challenges that is important for education marketers to consider.

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Schooling Education Humanities Technology 91

Liaison International

JANUARY 30, 2024

Though there will be enduring effectiveness of email as an outbound tactic, educational institutions engaging with prospective students must now adjust their approach, embracing inbound marketing strategies to support the top of the funnel. By addressing technical issues, universities can enhance their online presence and accessibility.

Engineering 105

Engineering Higher Education Organization Institution 105

Caylor Solutions

OCTOBER 2, 2023

It’s common for marketing teams to become a group of creative project “order-takers” rather than the driving marketing force of your institute. The post 5 Keys to Unleash Your Marketing Team appeared first on Caylor Solutions. Here’s how to turn it around.

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Institution Leadership 64

Caylor Solutions

DECEMBER 11, 2023

Discover how this tool is perfect for adapting to today’s digital-first demands of higher ed marketing! The post Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try appeared first on Caylor Solutions.

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The PIE News

MARCH 11, 2024

She told delegates at the UA Solutions Summit that education providers and agents are working under “established GTE frameworks”. If there is going to be change in evidence requirements, and if there’s going to be a change in how we are thinking about particular source markets, then let’s just be transparent about that and communicate it.

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Policy Environment Achievement Education 114

Caylor Solutions

NOVEMBER 16, 2023

Effective marketing thinks long-term, crafting messaging for the entire student life cycle. The post Marketing to the Entire Student Life Cycle appeared first on Caylor Solutions. To do that, you’ll need everyone on board.

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Students 60