HEM (Higher Education Marketing)

DECEMBER 27, 2023

It can also be integrated with CRMs, marketing automation systems – like HEM’s Mautic, HubSpot, and Salesforce – and communication platforms. It can be integrated with various payment gateways – like Stripe, PayPal, and Moneris.

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HEM (Higher Education Marketing)

JANUARY 3, 2024

Mautic by HEM: Mautic by HEM is a CRM and marketing automation solution designed specifically for the education sector. It helps teams manage customer interactions, track leads, and monitor sales pipelines. In addition, it offers tools for email marketing, social media marketing, SEO, and content management, among others.

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HEM (Higher Education Marketing)

FEBRUARY 8, 2023

With Mautic CRM, schools can set up source tracking and attribution in marketing. Example: The screenshot below shows how schools can use Mautic CRM to set up last-click attribution: It’s worth noting that your CRM is a powerful tool, and it can provide you with even more insights, including precise data about your leads.

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HEM (Higher Education Marketing)

SEPTEMBER 6, 2023

By navigating to “School Setting” then to “Integrations,” you’ll have the option to add in your CRM (Mautic) details and enable the connection: Once you’ve integrated your CRM, your team can focus on high-quality leads, those who are most likely to convert and submit an application at your school.

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HEM (Higher Education Marketing)

DECEMBER 7, 2022

In fact, this was the goal when developing HEM’s Mautic CRM. . Below is an example of how this appears on HEM’s Mautic CRM: Schools using Mautic CRM can add contacts by using the “quick add” feature as well as the Contact Builder. Schedule a free demo of Mautic for Schools ! .

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HEM (Higher Education Marketing)

JUNE 7, 2023

In HEM’s Mautic CRM, you can navigate to the “Leads by Channel” Report and view how well different channels converted your school’s leads: A closer look at conversion tracking and attribution can also be especially helpful. Depending on your goals and resources, you can decide which ones to focus your efforts on.

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HEM (Higher Education Marketing)

OCTOBER 19, 2022

Below is the window revealing different options to import agencies or push new accounts into Mautic , HEM’s proprietary CRM: . By navigating to the settings and connecting your CRM, your team can import and export key information about its contacts.

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HEM (Higher Education Marketing)

SEPTEMBER 14, 2022

Using software, like Mautic by HEM , is particularly helpful because it allows you to schedule emails for different contacts based on their time zone. Here, marketing automation services can help with organizing the delivery of your email campaign.

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Recruitment Schooling Engineering Achievement 52

HEM (Higher Education Marketing)

NOVEMBER 9, 2022

Mautic by HEM gives your school the option to create template emails that are both automated and manual, where you can customize the design, copy, and content of your emails with an intuitive template builder. . Your school can choose from existing email marketing examples and adapt the content as you see fit. .

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