HEM (Higher Education Marketing)

SEPTEMBER 6, 2023

Use Your School’s Student Portal to Facilitate Communication An important feature of your school’s student portal is its ability to integrate different software and facilitate communication. You can start by featuring your admission team’s email address or phone number in the student portal. Here’s how!

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Students Recruitment Schooling Scholarship 87

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

To track submitted applications, you can use Google Analytics to view how often users are redirected to a “Thank You” page on the application feature, which means they’ve successfully submitted a completed application. With Mautic CRM, schools can set up source tracking and attribution in marketing.

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Schooling Model Recruitment Applied Science 79

HEM (Higher Education Marketing)

DECEMBER 7, 2022

In fact, this was the goal when developing HEM’s Mautic CRM. . Below is an example of how this appears on HEM’s Mautic CRM: Schools using Mautic CRM can add contacts by using the “quick add” feature as well as the Contact Builder. Schedule a free demo of Mautic for Schools ! .

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Schooling Recruitment Organization Higher Education 75

HEM (Higher Education Marketing)

JUNE 7, 2023

This particular document features a persona name, making it easier for school teams to communicate internally. In HEM’s Mautic CRM, you can navigate to the “Leads by Channel” Report and view how well different channels converted your school’s leads: A closer look at conversion tracking and attribution can also be especially helpful.

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Schooling Model Recruitment Students 82

HEM (Higher Education Marketing)

OCTOBER 19, 2022

Your student portal will do the rest, providing you with customizable and essential features that help you create a unique applicant experience tailored to your school’s needs. The VAA can be customized to feature content about different aspects of your school, allowing them to explore course, campus, and financial options all in one place.

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Recruitment Students Schooling Higher Education 73

HEM (Higher Education Marketing)

SEPTEMBER 14, 2022

But there are many features to an email campaign, and understanding the impact of each one will help you to reap the results you want. Personalization is another important feature of subject lines. Example: An email from McMaster University included a video featuring two of its Engineering students.

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Recruitment Schooling Engineering Achievement 52

HEM (Higher Education Marketing)

NOVEMBER 9, 2022

Even with all the software and features of email marketing today, the content of your email remains as important as ever. . Mautic by HEM gives your school the option to create template emails that are both automated and manual, where you can customize the design, copy, and content of your emails with an intuitive template builder. .

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