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Sourcing qualified leads, cost & traditional marketing – the trends for agents in 2023

The PIE News

Finding qualified leads is the biggest challenge for international student recruitment agents, new research has shown. The ICEF Agent Voice 2023 survey, which garnered 662 responses, found that 43% of agents see sourcing qualified leads as their top issue.

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East Asia Agents celebrates AQF success

The PIE News

As British Council and its partners celebrate the Agent Quality Framework’s uptake across East Asia, stakeholders in the region are calling for more subject specific training from university partners in the UK. “If students continue to rely on agent services, I think choosing certified agents is important,” said My.

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Canada: sector considers how to improve visa refusals from African students

The PIE News

While a lot of agents can ably recruit students, not many have the competence to fill study visa applications resulting in the often shockingly high African refusal rates, Borderpass’s Max Donsky said. However, there is disagreement for the reason refusal rates have been as high as 75%.

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Fragmented agent market “more work” for unis

The PIE News

The Chinese agency landscape is shifting, with 242.48% more agencies established in 2023 than 2021, a report by Chinese education experts Sunrise International has found. between 2021 and 2023 as the broader industry faced regulatory tightening, economic pullback and Covid-19 restrictions, Sunrise acknowledged.

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‘Black Friday’ pressure-sales tactics in sector

The PIE News

Industry insiders are warning that the sales incentives, bonuses and time-limited deals being offered by agents to their sub-agent network could breach consumer protection laws and hollow-out quality. This would make life easier for HEIs selecting agents and would help inform and protect prospective students,” he said.

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International students finding alternative destinations after UK visa delays, say agents

The PIE News

Some students who had planned to start UK university courses in the autumn missed their start dates due to visa processing delays, according to education agents. “The Agents working with students who have missed their start dates said that while some are planning to defer, others are now looking at alternative options to the UK.

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US student visas to hit post-pandemic high in 2023

The PIE News

New data from the US state department shows 411,131 F-1 visas were issued in total in 2022, compared to 364,204 in 2019 (the last year unaffected by the pandemic). Based on current trends, the government expects visa issuances for students to be even higher in 2023 than last year. Things have got better.