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Leveraging Dynamic Content in Higher Education Marketing

MindMax

Like an advanced version of variable content —basic HTML like Hello %%first_name%% used to address recipients by name—dynamic content delivers personalized messages to individual prospects depending on where they are in the marketing cycle. actions hidden behind a button click) Lead scores.

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The Power of Student Testimonials

HEMJ (Higher Ed Marketing Journal)

Once you have a profile published, you can link to it from other pages on your website. You can post a student quote and photo on the relevant program page, and then link from that to the full profile. These visitors are prospective students who want to see someone else’s success with the program or product on the page.

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University’s Facebook Page Is Hacked

Inside Higher Ed

The Facebook page of Thomas More University, a Roman Catholic institution in Kentucky, has been hacked. ” The university responded by creating a new Facebook page and posting this message: “The Thomas More University Facebook account Thomas More University was hacked.

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University’s Facebook Page Hacked

Inside Higher Ed

The Facebook page of Thomas More University, a Roman Catholic institution in Kentucky, has been hacked. ” The university responded by creating a new Facebook page and posting this message: “The Thomas More University Facebook account Thomas More University was hacked. Hide by line?: Disable left side advertisement?:

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How to Create the Perfect Lead Gen Landing Page for Your School

HEM (Higher Education Marketing)

Reading Time: 7 minutes If your school has been trying to get new leads online , you might be familiar with lead-generation landing pages. These pages are used in various marketing campaigns, including email marketing, social media advertising, pay-per-click (PPC) advertising, and content marketing. Get in touch with us today.

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Top 5 Key CRM Metrics Your School Should Be Tracking

HEM (Higher Education Marketing)

Depending on your goals, you can focus on key metrics like contacts created, website visits, email open rates, lead conversion rate, and lead acquisition cost to assess their CRM performance. Mautic by HEM acts as a central hub where you can manage all of your leads, applicants, agents, and parent contacts.

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Re-Enrollment Success Story: CSUDH Campaign Engages Former Students

MindMax

The first step was to create a simple one-page reengagement form and begin targeting former students. This discovery created more challenges for us. Contact us today to start the conversation. But ultimately, we want to help these students finish the degree they started.”