EAB

JUNE 12, 2023

Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. Headlines about student debt and poor student outcomes have prompted federal attention. Are the Benefits of OPM Partnerships Worth the Risk?

University 52

University Guidance Retention Recruitment 52

EAB

SEPTEMBER 18, 2023

Blogs Navigating Privacy Controls with Google Analytics 4 (GA4) By Adnan Sosic Adnan Sosic serves as the Director of Marketing Analytics in EAB’s Agency team, focused on helping colleges and universities design audience centric and action oriented.edu content strategy. To configure data retention controls in GA4, follow these steps: 1.

Retention 59

Retention Empower Engineering Model 59

EAB

AUGUST 9, 2023

Projects addressed topics such as annual giving, student retention, professional and continuing education, academic program planning, and more. The blog posts below are written by the participants to showcase their project and early outcomes.

Arts And Sciences 52

Arts And Sciences Provost Retention Deans 52

HEMJ (Higher Ed Marketing Journal)

DECEMBER 7, 2023

Navigating the Crossroads of Tradition and Modern Market Dynamics Colleges and universities have a long history of helping students transform their lives. In our digital age, every click, every web page, and every program review matters in buyer psychology.

Higher Education 95

Higher Education Academia Program Review Institution 95

WCET Frontiers

SEPTEMBER 29, 2022

The next phase of the growing area of microcredentials should seek to answer the questions about employer value, industry microcredentials, or higher ed developed micro credentials, measuring learning outcomes, and more,” shared Melissa Vito, Vice Provost of Academic Innovation at the University of Texas at San Antonio.

Community College 52

Community College Retention Recruitment Provost 52

HEM (Higher Education Marketing)

FEBRUARY 28, 2024

This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews. Additionally, educational institutions can use social listening to contribute to student recruitment and retention efforts.

Schooling 90

Schooling Recruitment Program Review Retention 90

EAB

JUNE 30, 2023

Retain more students and close equity gaps Retention and student equity efforts rely heavily on data; without establishing benchmarks and tracking progress toward KPIs, there is no meaningful way to judge progress. First, it improves retention by giving students the specific form of support they are most likely to benefit from.

Retention 52

Retention Department Achievement Program Review 52