The PIE News

APRIL 4, 2024

By ensuring job market value for students and focusing on career connectivity, universities can build credible narratives when communicating their graduate outcomes to prospective students. With little correlation between performance in the rankings and TNE student recruitment, UK universities should consider building partnerships overseas.

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Recruitment University Ranking Model Empower 100

Liaison International

JANUARY 22, 2024

Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing overall since before the pandemic. To do that, the school relied on Liaison’s Enrollment Marketing Platform (EMP)—an automated inquiry response and multi-touch marketing campaign solution that engages prospects from first interest to the first day.

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Empower Environment Achievement Schooling 59

HEM (Higher Education Marketing)

FEBRUARY 28, 2024

This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews. By analyzing this information, they can tailor their strategies, products, and services to align with their audience’s preferences and trends in the broader market.

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Schooling Recruitment Program Review Retention 88

The PIE News

SEPTEMBER 29, 2023

A new framework for institutions is being proposed by IRCC in a bid to raise the bar on international student services. “It’s raising the bar on international student services and defining what the expectations are for institutions and really setting a standard across the country.”

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Policy Department Leadership Institution 117

Inside Higher Ed

FEBRUARY 6, 2023

8, after almost three years of shutting itself off from the rest of the world as part of the country’s heavy-handed “zero-COVID” policy, China opened its borders and scrapped quarantine requirements for inbound travelers. For college admission recruiters in the U.S. Will Chinese Student Numbers Rebound?

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Recruitment Ministry Of Education Schooling Policy 97

The PIE News

JUNE 7, 2023

New data from IIE Open Doors has suggested that the US’s English language inbound program has finally begun to bounce back from a crippling pandemic. Independent courses] are usually shorter in duration, and they’re becoming more popular with the quicker rebounding markets in Europe,” Martel explained.

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Higher Education Schooling Students Education 75

HEM (Higher Education Marketing)

JULY 5, 2023

Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.

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Schooling Education Recruitment Humanities 78

HEM (Higher Education Marketing)

JUNE 21, 2023

You can rely on TikTok content trends to strengthen your inbound marketing efforts, enhance community engagement, and share informative yet enjoyable content that boosts your school’s visibility. In education marketing, these UGC creators can be your student ambassadors. billion in 2023, which is a 47% increase from 2022.

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Schooling Recruitment Faculty Students 80

University Business

MARCH 20, 2023

With high inflation, failing banks and rounds of layoffs across industries, many colleges and universities may be concerned about what kind of job market their graduating students will face. In fact, he foresees “strength and optimism” in the entry-level market.

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Degree Students Recruitment Provost 52

HEM (Higher Education Marketing)

AUGUST 9, 2023

Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. You’ll need a strong understanding of the target market to create an accurate student persona.

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Recruitment Facilities Students Schooling 74

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. This can instantly boost the quality and quantity of your marketing efforts.

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Schooling Education Higher Education Recruitment 87

University Business

APRIL 20, 2023

One Stop Shop for Student Services: Modern solutions unify student information systems with payment and engagement technologies to provide comprehensive views of the student. With sophisticated automation, chatbots can reduce the number of inbound calls and emails to business offices dramatically.

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Technology Humanities Environment Retention 52

HEM (Higher Education Marketing)

JANUARY 11, 2023

Video has been the dominant content format in digital marketing for years. In fact, recent research shows that 93% of marketers plan to use video marketing over the next several years compared to 82% of marketers from the previous year. billion monthly visits. YouTube ads have the potential to reach 2.56

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Schooling Engineering Higher Education Model 78

The PIE News

AUGUST 28, 2023

Further back in the funnel, inbound mobility seems to be slowly awakening too, as international offices dust themselves off after a tumultuous three years. After general elections next year , Jooste predicts, it may be a different story – but at the moment, the gaps will remain a preoccupation in the minds of many.

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Education Scholarship Model University 76

Liaison International

MARCH 14, 2024

Neither of my parents attended college: my dad opted for Navy service and my mom was at home caring for my older brothers. I was a customer of Rider University obtained through traditional print mass marketing. From a marketing perspective, it has been quite an evolution. Yet, in that moment, how did I find myself there?

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Students Engineering Recruitment Faculty 86

Edu Alliance Journal

FEBRUARY 28, 2022

Bruce Taylor In the West, it’s common to view globalization through an inbound lens: international students and scholars come to North America or Europe for study or work, with some returning home and others perhaps choosing to remain. Edu Alliance offers higher education institutions consulting services worldwide.

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University Higher Education Administration Faculty 40

HEM (Higher Education Marketing)

JULY 19, 2023

Reading Time: 10 minutes Although brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it. This might be because schools don’t see themselves as brands, but a strategy to stand out is a must in a crowded school market.

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Schooling Allocate Engineering Students 86

EAB

APRIL 11, 2023

My name is Michael Koppenheffer, and not only am I an occasional contributor to the Office Hours podcast, but in my day job, I lead marketing and analytics for EAB's Enroll 360 division. From a consumer market standpoint, there's 60 million users in the US, North of 170 million worldwide. We took them to LinkedIn, to Google, to Slack.

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Technology Recruitment Humanities College 52

HEM (Higher Education Marketing)

MARCH 4, 2024

The rate of new link growth also signals freshness in this regard, particularly inbound links from sites with a higher quotient of recent content. According to HubSpot, companies that blog have 97% more inbound links. The post Create Content Freshness for University Websites appeared first on Higher Education Marketing.

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University Engineering Schooling Higher Education 52

HEM (Higher Education Marketing)

SEPTEMBER 7, 2022

Reading Time: 12 minutes Various marketing efforts can be put in place to attract and engage prospective students. You can then use these CTAs across your school’s digital marketing initiatives—making them a key aspect of your school’s email newsletters, landing pages, website, and digital forms.

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Students Schooling Recruitment Education 52

HEM (Higher Education Marketing)

JANUARY 25, 2023

Reading Time: 11 minutes In order to be effective, content marketing for schools needs to target prospects at every stage of the funnel, and that includes those at the top. Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case.

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Schooling Education College University 73