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Meta Conversions API: Exploring A Vital Tool In Educational Marketing

HEM (Higher Education Marketing)

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. This helps us deal with discrepancies and data gaps that can happen due to ad blockers and other privacy softwares.”

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Meta Conversations API: Exploring A Vital Tool In Educational Marketing

HEM (Higher Education Marketing)

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. This helps us deal with discrepancies and data gaps that can happen due to ad blockers and other privacy softwares.”

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Leveraging Dynamic Content in Higher Education Marketing

MindMax

With dynamic content, schools can use the lead scores they already have to personalize marketing materials. For example, a prospect with a high lead score might receive an email with detailed information about a program. A prospect with a low lead score who is higher in the funnel would receive more generalized awareness content.

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Video greetings ring in the holidays

Inside Higher Ed

In this video, a group of talented students, bored amid a bout of bad weather, puts a hyper-local spin on "My Favorite Things" from The Sound of Music, singing out things they love about the university and the larger New Haven area. From all of us at Inside Higher Ed , wishing you and yours a happy and healthy holiday season!

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Who Took My Cookie? Driving Inquiries in a Changing Digital Landscape [Webinar]

Echo Delta

Topics discussed include: Cookies being a thing of the past. Welcome to today’s webinar entitled Who Took My Cookie: Driving Inquiries in a Changing Digital Landscape. Welcome to today’s webinar entitled Who Took My Cookie: Driving Inquiries in a Changing Digital Landscape. Marketing in the age of digital privacy.

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How I Relax Between Semesters

Today's Learner

Think about it. If you want to try breathing as a method to relax, this mindful breathing article provides different tips and techniques you can try to use your breath to relax between semesters―and all semester long. 3. Forget the clock We often watch the clock because it feels like time will escape us.

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Higher Ed’s Top Holiday Content Marketing Videos from 2022

HEM (Higher Education Marketing)

Grab some popcorn—you’re in for a treat: Interestingly, the University of Lynchburg goes on to write an article about this specific video, shedding light on the process and inspiration on its school website. The fun duo takes on the challenge of baking holiday-inspired cookies together.

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