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4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

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2 emerging law school recruitment challenges – and how to address them

EAB

2 emerging law school recruitment challenges – and how to address them. Here are two emerging law school recruitment challenges, and how to address them with a consistent, long-term strategy. Which program type is best for your adult degree completers? What the CHIPS and Science Act means for higher education.

university leaders

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DOMINIQUE HARRISON

Diverse: Issues in Higher Education

Harrison served as director of undergraduate recruitment and admissions. He earned a bachelor’s degree in communication studies from the University of North Carolina at Greensboro and master’s in adult education specializing in higher education from A&T.

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Why two thirds of graduate enrollment leaders may leave their jobs

EAB

Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.

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Why two thirds of graduate enrollment leaders may leave their jobs

EAB

Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.

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Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

EAB

In our new survey , 100% of university presidents and provosts identified grad and adult learner enrollment as a high or moderate priority. More than half of survey respondents said enrollment targets for their graduate and adult-serving programs have increased since the start of the pandemic. Survey Methodology. Learn more.

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