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How Industry Micro-Credentials Are Transforming Higher Education 

Coursera blog

Scott Shireman, Global Head of Coursera for Campus Career outcomes are a top decision-making factor for students selecting their higher education institution. Enhancing curricula to better align with in-demand skills used by today’s employers is therefore a top priority for higher education institutions.

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How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

HEM (Higher Education Marketing)

By creating an ad that appears at the top of Google’s search engine results page (SERP), you can boost the visibility of your programs and motivate prospects to click on your website. Four types of actions can be tracked in Google Analytics 4 (GA4). It’s also best to wait for 30 days to collect statistically significant results.