HEM (Higher Education Marketing)

NOVEMBER 29, 2023

For instance, through this landing page, the University of Toronto encourages visitors to download the brochure for its Sustainability Leadership program. Though all the prospects who download the brochure won’t necessarily turn into students, the university can keep nurturing these leads and helping them go down the enrollment funnel.

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UIA (University Innovation Alliance)

SEPTEMBER 6, 2023

Making Higher Education Work for All Students A Conversation With Becky Takeda-Tinker, President, Colorado State University Global bridget Thu, 09/14/2023 - 06:00 Higher Ed Leadership Remote Learning Weekly Wisdom Online learning became a critical component for many institutions during COVID.

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HEM (Higher Education Marketing)

MARCH 2, 2023

For the third year, TikTok was the most downloaded app of 2022, hitting 656 million downloads , 100 million more than Instagram , which took second place. TikTok for Organic Reach Where do your prospective students search for information about schools and educational programs? appeared first on Higher Education Marketing.

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Leader of Learning

AUGUST 8, 2022

Developed in 2011 by brothers Ashley and Tom Gullen, Construct is a state-of-the-art game engine that easily and effectively allows anyone to develop their own games without needing to know how to code – “PowerPoint for games”. I interviewed Thomas Gullen, Co-Founder of Construct3. Subscribe to the podcast!

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WCET Frontiers

FEBRUARY 9, 2023

Today I want to talk to you about a certain kind of cybersecurity threat called ‘social engineering.’ One of the most common examples of social engineering is phishing, which most people have heard of, or have experienced for themselves by now. In the following paragraphs, I will describe some commons social engineering threats.

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ACPA

JUNE 9, 2023

How Technology Could Impact the Future of International Education (Part I)?- We are talking about how technology influences our work at higher education and student affairs, particularly in international education. 22-How Technology Could Impact the Future of International Education (Part I)? . #22-How Hello, Hanna.

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HEM (Higher Education Marketing)

AUGUST 2, 2023

billion downloads worldwide, TikTok is the place where young generations go to look for entertainment, news, tips, and all sorts of information. So, while Google remains the go-to search engine for many, TikTok is slowly becoming the preferred search engine for some Millennials and most Gen Z users. With over 3.5

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Coursera blog

FEBRUARY 9, 2023

Skills such as cloud computing, engineering, AI, ML, communications, and problem solving, among others, are quantified across three dimensions to better understand how and how much to invest in them: Time to skill – Measures the time required to become proficient in a particular skill.

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UIA (University Innovation Alliance)

JUNE 9, 2022

From a childhood of pumping gas and bookkeeping for the family business to a career in software engineering, he developed a strong entrepreneurial spirit. We asked him how the college-to-careers pillar might have drawn on the unique vantage point of his software engineering background. Very similar to software engineering.

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HEM (Higher Education Marketing)

JANUARY 11, 2023

Social Media Will Become the New Search Engine . Google has been the go-to search engine for years. This trend has been so noteworthy that a New York Times article refers to TikTok as “the New Search Engine” for Gen Z. As social media becomes the new search engine, SEO will likely be a required effort on social media.

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Coursera blog

JUNE 19, 2023

New cutting-edge content and credentials from trusted industry and university leaders In a world where machines are increasingly capable of producing content at scale without guardrails for quality and accuracy, trusted institutions will play an even more critical role in education and skills development.

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The Change Leader, Inc.

DECEMBER 12, 2023

12 December · Episode 185 AAUP Report on Political Interference in Higher Education 49 Min · By Dr. Drumm McNaughton McNaughton and Reichman cover the processes and conclusions of the AAUP report, emphasizing the detrimental effects on academic governance, academic freedom, and the well-being of faculty and students.

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eLiterate

SEPTEMBER 13, 2023

The example I’ll use is Competency-Based Education (CBE). The argument for more practical, career-focused education is clear. For example, how many marketing departments have adopted generative AI prompt engineering competencies in any formal way?) Can I please speak to your Chief Competency Officer?

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The PIE News

NOVEMBER 8, 2023

International education needs to prioritise building sustainable relationships in the region and capturing the energy that flows from Sub–Saharan Africa. What was your first job in international education? Probably like a number of other professionals working in international education, I knew absolutely nothing about it.

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Today's Learner

DECEMBER 20, 2023

And while many jobs still require the advance education that a college degree provides, there is a growing demand among employers for a stronger alignment between what students are taught in college and the job skills that they will need to use in their careers. Download it now to explore the results.

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Today's Learner

DECEMBER 20, 2023

And while many jobs still require the advance education that a college degree provides, there is a growing demand among employers for a stronger alignment between what students are taught in college and the job skills that they will need to use in their careers. Download it now to explore the results.

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Faculty Focus

FEBRUARY 20, 2024

The reflective educator should have self-acceptance with a desire to improve, patience with themselves and their students, the organizational and time-management skills to incorporate reflection, and the ability to self-analyze and identify their strengths, weaknesses, goals, and challenges (Leon-Henri, 2020). References Brookfield, Stephen.

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Faculty Focus

APRIL 2, 2024

Generative AI (GenAI) tools such as ChatGPT make it easier and faster for educators to write case studies. Crucially, this method of writing a case will allow the educator to stay in charge at every step in the design, and it will use GenAI as a research and creative assistant. 2009; Thistlethwaite et al.,

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Faculty Focus

FEBRUARY 20, 2024

The reflective educator should have self-acceptance with a desire to improve, patience with themselves and their students, the organizational and time-management skills to incorporate reflection, and the ability to self-analyze and identify their strengths, weaknesses, goals, and challenges (Leon-Henri, 2020). References Brookfield, Stephen.

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UIA (University Innovation Alliance)

OCTOBER 6, 2022

HEERF (Higher Education Emergency Relief Fund, authorized by the Coronavirus Response and Relief Supplemental Appropriations Act of 2021, and administered by the U.S. Department of Education). Department of Education, working on competency-based education, new accreditation pathways, and innovation. Emerson College. •

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Faculty Focus

APRIL 2, 2024

Generative AI (GenAI) tools such as ChatGPT make it easier and faster for educators to write case studies. Crucially, this method of writing a case will allow the educator to stay in charge at every step in the design, and it will use GenAI as a research and creative assistant. 2009; Thistlethwaite et al.,

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UIA (University Innovation Alliance)

APRIL 1, 2024

Department of Education. Most industry lobbies have PACs and do things differently than we do in higher education.” I'm teaching people welding and diesel mechanics and electrical engineering, and those things are wonderful, but those students aren't reading a lot of classic literature. They don't even like horses.

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The Change Leader, Inc.

MAY 16, 2023

About Our Podcast Guest Kevin Grubb Kevin Grubb is an internationally and nationally recognized expert on career services delivery in higher education. Kevin’s expertise has been acknowledged by several organizations whose mission is to provide innovative career services and education about college student engagement.

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UIA (University Innovation Alliance)

APRIL 6, 2023

Sheares Ashby began her academic career at Iowa State University (ISU) as an assistant professor in 1996 and was promoted to associate professor in 2002, also mentoring ISU's Program for Women in Science & Engineering. The UIA was developed during Bridget’s tenure as an American Council on Education (A.C.E.)

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EAB

NOVEMBER 9, 2022

What do data scientists, web developers, business analysts, and software engineers have in common? Download our program design diagnostic. Prepare your graduates for today's and tomorrow’s tech jobs—here’s how. Offer coursework in in-demand languages like Python, SQL, Go, and Swift. Are your programs designed to grow? November 7, 2022.

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eLiterate

SEPTEMBER 4, 2023

Whether their teams are large or small, centralized or instructor-led, higher education or corporate learning and development (L&D), the problem is the same; several friends at large shops have told me that their development of new courses and redesigns of old ones have all but ground to a halt. What are the learning goals?

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Helix Education

APRIL 27, 2023

In fact, in our upcoming 2023 study of graduate students, we document that upwards of 90 percent of students use a search engine in the early stages of their search. Because in study after study we have learned that no method is used more by prospective graduate and online students to find their program.

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UIA (University Innovation Alliance)

OCTOBER 17, 2023

Well, ASU’s Michael Crow is kind of like the General Stan McChrystal of higher education, because he's weaving together technology, industry, civil society, all these things done at scale in a pretty masterful way. The UIA was developed during Bridget’s tenure as an American Council on Education (ACE) Fellowship at Arizona State University.

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HEM (Higher Education Marketing)

AUGUST 30, 2023

Although many schools may benefit from word-of-mouth referrals, the reality is that prospective students and parents rely on search engines to find their dream schools. The Importance of Monitoring Organic Results Search engine monitoring is critical to a school’s digital marketing strategy.

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Echo Delta

MARCH 27, 2024

Using this approach, we intercept individuals who are actively in-market and provoke them to take immediate action like completing an RFI form, downloading a program brochure, scheduling a visit, or starting their admissions app. But just like a farmer can’t be in harvest mode all the time, neither can an advertiser.

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Echo Delta

MARCH 27, 2024

Using this approach, we intercept individuals who are actively in-market and provoke them to take immediate action like completing an RFI form, downloading a program brochure, scheduling a visit, or starting their admissions app. But just like a farmer can’t be in harvest mode all the time, neither can an advertiser.

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Allocate Institution Organization Department 40

Coursera blog

NOVEMBER 16, 2022

Ana Lilia, a chemical engineer and working mother from Mexico, used online training to change careers and become a freelance scientific writer after losing her job in the country’s pre-pandemic economic downturn. At IFC we’re committed to investing in the technologies that shape the future of education and yield dividends for all.”.

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UIA (University Innovation Alliance)

MAY 25, 2023

Lessons in Innovation for Higher Ed A Conversation With Peter Temes, President, Institute for Innovation in Large Organizations Alan Thu, 06/01/2023 - 06:00 Image Blog Post Higher Ed Leadership Innovation Spotlight Despite our focus on higher education, the University Innovation Alliance (UIA) always watches innovators working in other sectors.

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UIA (University Innovation Alliance)

MAY 12, 2022

That’s the message of this experience of mine in higher education.". President Hrabowski's long tenure at UMBC has given him a clear perspective of this moment in higher education as an industry, sector, and social enterprise. We all know people who are educated, and so we assume most people are. We have more work to do.

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HEM (Higher Education Marketing)

FEBRUARY 8, 2023

By creating an ad that appears at the top of Google’s search engine results page (SERP), you can boost the visibility of your programs and motivate prospects to click on your website. Four types of actions can be tracked in Google Analytics 4 (GA4). It’s also best to wait for 30 days to collect statistically significant results.

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The Change Leader, Inc.

APRIL 18, 2023

The group always focuses on creating new curves for curriculum development, co-curricular, and experiential education to remain healthy and strong, thus avoiding plateauing and declining. Before becoming SEU’s president in 2011, Dr. Ingle held leadership positions in higher education and the nonprofit sector.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also rely on platforms like YouTube and TikTok to discover their options and learn more about schools and their programs. There are generally two key ad streams: social media and search engines.

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