HEM (Higher Education Marketing)

NOVEMBER 22, 2023

Reading Time: 8 minutes Changes in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers had to switch from Google Analytics to GA4 , adopting a more streamlined and accurate data platform.

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Model Schooling Technology Higher Education 87

HEM (Higher Education Marketing)

JANUARY 3, 2024

Since hybrid and remote work formats have gained popularity, many marketing managers wonder how to balance their team’s productivity and well-being. In the education industry, many schools are increasingly investing in strategies and resources to address these concerns and foster a productive team culture amid these changing work dynamics.

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Environment Achievement Organization Allocate 94

HEM (Higher Education Marketing)

OCTOBER 9, 2023

Reading Time: 3 minutes Each prospect is different. Schools using a student persona document can level up their digital marketing and recruitment efforts and enjoy a higher return on investment. By doing so, you ensure that the data you gather about your prospects remain accurate and actionable.

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Recruitment Schooling Achievement Technology 52

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. This lets people make productive use of them with little training.

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HEM (Higher Education Marketing)

JUNE 14, 2023

Reading Time: 9 minutes Unsurprisingly, developing a competitive edge can make your school’s recruitment strategy more impactful. However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging.

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Schooling Education Higher Education Recruitment 88

EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. But now as we find ourselves stabilizing, it’s time to pause and take stock of the full landscape facing community colleges. 6 trends to watch in 2023 1.

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Community College College Retention Recruitment 105

EAB

AUGUST 23, 2023

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. In this blog, we’ll explore the dos and don’ts of leveraging your institution’s traditions in an annual giving program. What memories stand out most to you?

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University Facilities Empower Institution 52