EAB

FEBRUARY 17, 2023

Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.

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HEM (Higher Education Marketing)

JUNE 14, 2023

Reading Time: 9 minutes Unsurprisingly, developing a competitive edge can make your school’s recruitment strategy more impactful. However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging.

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EAB

MAY 23, 2023

Blogs Are you prepared for what’s next in the enrollment landscape? Strategic priority 1: Understanding decreasing demand for higher education The 2022 entering class brought welcome news for the nation’s colleges and universities, in the form of a second consecutive year of enrollment growth after a sharp pandemic-driven drop in 2020.

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HEM (Higher Education Marketing)

NOVEMBER 29, 2023

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.

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HEM (Higher Education Marketing)

MARCH 15, 2023

Here’s an exploration of email subject ideas that can elevate your school’s automated email campaigns! Highlight Relevant Career Information in Your School’s Automated Email Campaigns In the early stages of the enrollment journey, prospects typically consider the career before they show interest in a specific program.

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EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! While our analysis validated many topics on our research agenda, we also surfaced a handful of surprises.

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EAB

AUGUST 21, 2023

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. Knowing how to turn the tide can feel impossible—not to mention that increasing competition in the transfer recruitment space continues to crowd an already crowded market. I’m so confused.

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EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? Review our poll results to find out. Each year, EAB surveys enrollment leaders at our partner institutions to learn what issues are top of mind for them. Top Topics and Trends Let’s start with a high-level snapshot of the survey results.

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Helix Education

AUGUST 30, 2023

Every year, I look forward to the release of the Changing Landscape of Online Education (CHLOE) report from QM and Eduventures, which shares results from a national survey of chief online officers (COOs) across higher education. While enrollment growth in online programs is less pronounced among traditional-age undergraduates (36% vs. 50.6%

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EAB

JANUARY 17, 2023

While many university leaders express interest in launching cybersecurity master’s degrees , increasing competition and market concentration threaten all new programs’ ability to capture student attention. Does your program design support enrollment growth? Why growing demand doesn’t guarantee success for cybersecurity programs.

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Adult Education Provost Recruitment Computer Science 52

EAB

NOVEMBER 14, 2022

And faculty may, rightfully, be concerned that expanding the size of their classes could negatively impact student experience or lead your institution to enroll students who do not meet a certain academic standard. Struggling to set graduate enrollment goals? Here’s our step-by-step guide. Will we meet our class? What will melt look like?

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Law School Retention Recruitment Faculty 52

Inside Higher Ed

NOVEMBER 1, 2022

Blog: Higher Ed Gamma Today’s customer-centered colleges and universities are not the learner and learning-centered universities we need. Their physical landscape, architecture, departmental structure, institutional calendar, faculty hierarchy, curricular and extra-curricular offerings, and even their mission statements scream college.

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The Change Leader, Inc.

JANUARY 9, 2024

Drumm McNaughton discusses contemporary EdTech trends and predictions with Phil Hill, publisher of Phil on EdTech Blog and partner at MindWires LLC. During the pandemic, this technological edge contributed to Franklin University’s enrollment growth of 4-5%, a notable achievement in a challenging period.

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Technology Guidance Higher Education Schooling 52

HEM (Higher Education Marketing)

APRIL 17, 2024

This comprehensive guide delves into the most effective university SEO strategies, exploring the nuances of effective educational marketing in the digital landscape. Effective university SEO strategies can significantly boost your online presence, attracting a broader audience by ensuring your pages rank highly for relevant queries.

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Creatrix Campus

MAY 13, 2024

Learning practices and evaluation techniques are revolutionized by Bloom's Taxonomy, which emerges as a beacon of educational change in today's competitive higher education landscape. We examine the complexities of Bloom's Taxonomy and its consequences for contemporary education in this blog article. What is Bloom’s taxonomy?

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HEM (Higher Education Marketing)

AUGUST 30, 2023

Reading Time: 10 minutes In the current digital landscape, organic search has become the foundation of online visibility and brand awareness. To attract qualified students and stand out in a crowded market, schools should devise ways to enhance their organic search rankings and optimize their digital presence.

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HEM (Higher Education Marketing)

MAY 15, 2024

However, crafting engaging content that resonates with your audience can be challenging. If you’ve noticed a decline in likes and engagement on your school’s Facebook posts, you’re not alone. In this comprehensive blog, we will delve into 7 common reasons that posts might need to receive the engagement you desire.

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HEM (Higher Education Marketing)

MARCH 6, 2024

Reading Time: 8 minutes A robust online presence is vital for educational institutions to thrive in today’s digital landscape. By harnessing the power of rich search results, schools can significantly enhance their visibility, ensuring that they not only appear in searches but do so in an engaging and informative way.

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EAB

OCTOBER 30, 2023

Blogs 4 Key Questions About the Advancement Landscape, Answered A Q&A with Advancement Expert, Jenny Jones By Dakota Anderson At EAB, innovation and expertise are at the core of our mission to empower institutions with the tools they need to succeed. Things have changed—has your annual giving strategy?

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Technology Empower Retention Higher Education 59

HEM (Higher Education Marketing)

APRIL 26, 2023

Content marketing is a powerful way to drive traffic and leads, but with so much content out there, your school’s content needs to be powerfully impactful to support your marketing objectives. In other words, defining and promoting your Unique Selling Propositions (USPs) is a smart idea.

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Schooling Facilities Technology Achievement 71

HEM (Higher Education Marketing)

APRIL 5, 2023

This is particularly the case in the post-pandemic landscape, where conversions increasingly occur across multi-channel funnels that involve multiple touchpoints instead of in separate channel silos. You can get started by evaluating your advertising goals and analyzing your audience, identifying which channels they tend to use most.

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Schooling Model Higher Education Organization 82

HEMJ (Higher Ed Marketing Journal)

APRIL 28, 2023

At Archer Education, we pride ourselves on inspiring action through storytelling, improving the student journey using technology, gaining a deep understanding of audiences, and empowering campaigns with innovation and analytics. If this sounds intimidating to you, you’re not alone. A marketing partner can help you: 1.

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HEM (Higher Education Marketing)

MAY 8, 2024

A well-crafted newsletter can captivate its audience, encourage participation, and spark interest in joining your school. Today, we will explore creative school newsletter ideas to breathe new life into your newsletters. If you’re unfamiliar with this marketing channel, what is a school newsletter?

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Schooling Achievement Professional Development Technology 64

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

In such a fragmented and competitive digital landscape, it can be difficult for your school to stand out and attract these prospects. However, with a paid advertising plan, your school can even the odds and increase the chances of reaching its target audience and driving action, even if your budget is tight.

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EAB

DECEMBER 20, 2022

The following is a guide to help you locate, recruit, and nurture this new and important addition to your business program audience. If your institution does decide to re-implement testing requirements, it’s important to consider how that will deter a subset of your potential student pool. -->.

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Helix Education

JUNE 28, 2023

In other recent blogs , I have alluded to the fact that enrollment trend data may be indicating a slowdown (but not decline) at the graduate level. Both of these factors point toward a more competitive environment. Both of these factors point toward a more competitive environment.

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HEM (Higher Education Marketing)

FEBRUARY 7, 2024

As you might suspect, these changes are driven by a need to connect meaningfully with potential students and generate high-quality leads in an increasingly competitive space. In the digital age, where information overload is common, interactive content cuts through the noise, engaging potential students in a more meaningful and memorable way.

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