HEMJ (Higher Ed Marketing Journal)

MAY 7, 2024

While postsecondary enrollment saw a slight uptick in 2023 (after several years of decline), a recent Gallup poll demonstrated that the number of Americans with strong confidence in higher education has dropped to just 36% — indicating skepticism about the value of a college degree. What Is a Prospective Student?

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HEM (Higher Education Marketing)

MAY 31, 2023

Reading Time: 11 minutes Any school looking to increase its engagement on social media may be keen to know about the positive impact a student ambassador program can have. Not yet sold on the idea of student ambassadors for your school? Schools looking into influencer marketing can use these statistics to their advantage.

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HEM (Higher Education Marketing)

JUNE 21, 2023

Reading Time: 10 minutes Over the years, TikTok has taken the social media world by storm. Many schools now need to develop a strong TikTok presence in order to reach their prospects, but learning a new platform can be a bit of a challenge to some. In doing so, you can provide significant value to your prospects.

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EAB

AUGUST 23, 2023

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. What memories stand out most to you? However, there’s an art to skillfully including university traditions in your campaigns.

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HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” Get in touch with us today.

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Echo Delta

NOVEMBER 14, 2021

In this webinar, we’ll cover some of the most important updates impacting ad platforms and outline how to adjust your approach to digital advertising to continue to drive results from your digital advertising initiatives. Thank you for taking time out of your day to join us. Webinar Summary. Marketing in the age of digital privacy.

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HEM (Higher Education Marketing)

APRIL 5, 2023

As both technology and student behaviors continue to evolve, digital advertising strategies for schools must be re-evaluated. Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects.

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