HEMJ (Higher Ed Marketing Journal)

MAY 7, 2024

Discover How to Increase College Enrollment Institutions of all shapes and sizes are concerned about enrollment numbers, and for good reason. That means the traditional higher education market is shrinking, inciting fears of an enrollment cliff. Additionally, the number of young Americans is declining. What Is a Prospective Student?

College 52

College Higher Education Degree Schooling 52

Campus Sonar

APRIL 19, 2023

It can be hard to understand the difference between these two activities. Social Media Monitoring Most campuses do some version of social media monitoring. Social listening takes a giant, custom dataset and analyzes it in a variety of different ways in order to make observations, detect patterns, and develop insights.

Humanities 98

Humanities Students University 98

EAB

JANUARY 26, 2023

Blogs 6 trends impacting community college enrollment in 2023 For the past two years, it’s been difficult to focus on anything beyond the immediate consequences of the pandemic. But now as we find ourselves stabilizing, it’s time to pause and take stock of the full landscape facing community colleges. 6 trends to watch in 2023 1.

Community College 105

Community College College Retention Recruitment 105

HEM (Higher Education Marketing)

MARCH 1, 2024

Reading Time: 6 minutes With the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is perceived as an afterthought. Mentorship, job postings, or speaking with classes can be mutually beneficial.

Recruitment 52

Recruitment Schooling Higher Education Technology 52

EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Recruitment 52

Recruitment Adult Education Faculty Institution 52

Echo Delta

NOVEMBER 14, 2021

These changes were impactful in a positive way, but how would they impact the effectiveness of many digital advertising tools? These changes were impactful in a positive way, but how would they impact the effectiveness of many digital advertising tools? Webinar Summary. Topics discussed include: Cookies being a thing of the past.

Schooling 52

Schooling Engineering Organization Technology 52

EAB

APRIL 10, 2023

Blogs Is TikTok worth the risk? Among the latest buzz about TikTok, I keep hearing these questions in higher ed spaces: Is it too late to join? Among the latest buzz about TikTok, I keep hearing these questions in higher ed spaces: Is it too late to join? Is it worth the risk? Why TikTok?

Recruitment 98

Recruitment Environment Institution College 98