Remove how-to-use-social-listening-data-for-marketing-personas
article thumbnail

Content Marketing For Business Schools: Building A Strong LinkedIn Presence

HEM (Higher Education Marketing)

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. How can you determine what your target audience wants to see from you on LinkedIn?

article thumbnail

How to Develop a Student Persona: Strategies and Examples

HEMJ (Higher Ed Marketing Journal)

How to Develop a Student Persona : Strategies and Examples Why Student Personas Are Critical for Enrollment Marketing Success Knowing your customer is fundamental to any successful marketing campaign. Ultimately, a robust student persona should always aim to answer the questions: Where have the students been?

article thumbnail

7 Reasons Your School Facebook Posts Aren’t Getting Likes

HEM (Higher Education Marketing)

Reading Time: 11 minutes Over the years, social media platforms like Facebook have become indispensable marketing tools for schools looking to connect with students, parents, and the wider community. As an educational administrator or marketer, you may wonder: why is no one liking my Facebook posts ?