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Elevating from Social Media Monitoring to Social Listening

Campus Sonar

Monitoring and listening seem like the same thing, right? Once you start listening, you’ll realize the moments and opportunities you missed when you thought you were listening. Once you start listening, you’ll realize the moments and opportunities you missed when you thought you were listening.

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How Owned vs. Earned Conversation Analysis Informs Content Strategy

Campus Sonar

In higher ed (like every other industry), brand management is one of a campus’s top priorities. With social media molding the public’s perception of your brand, it’s your job to stay on top of your reputation—creating content that contributes to the conversation and aligns with your strategic goals. What Is Content Strategy?

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Persuading Bryan Alexander (and Maybe You) to Read ‘The Skeptics’ Guide to the Future’

Inside Higher Ed

Blog: Learning Innovation The Skeptics’ Guide to the Future: What Yesterday’s Science and Science Fiction Tell Us About the World of Tomorrow by Steven, Bob and Jay Novella. On March 28, 2023, Bryan’s new book, Universities on Fire: Higher Education in the Climate Crisis (JHU Press), will come out.

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3 Questions With Marni Baker Stein, Coursera’s New Chief Content Officer

Inside Higher Ed

Blog: Learning Innovation Like many of you, I know Marni Baker Stein. With 25-plus years in the industry, she's known for her astute observations on the higher ed space and creating accessible, student-centered online experiences. For the first time in her career, Marni is moving from the university side to ed tech.

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Remembering Academic Twitter

Inside Higher Ed

Blog: Confessions of a Community College Dean. – I never trusted Facebook enough to set up a Facebook page, and Instagram is more visual than I am, so Twitter has been my social network of choice for years. I’ve read that Twitter skews more Black than the other major social networks.

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How to Combat the High Schoolization of the University

Inside Higher Ed

Blog: Higher Ed Gamma Perhaps you’ve heard of the Kobayashi Maru scenario, a training exercise at Star Trek ’s Starfleet Academy. Even though higher education has its own hazing rituals and rites of passage, it doesn’t impose tests of character. Right on, I say.

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What we learned about the future of student success from 1,200 success leaders

EAB

In his keynote address, EAB’s Dr. Ed Venit explored the “ripples” that will impact higher education years into the future, and what actions can be taken today to prepare for them: 1. What we learned about the future of student success from 1,200 success leaders. Lessons from CONNECTED22. Disrupted transfer availability.