HEM (Higher Education Marketing)

NOVEMBER 1, 2023

Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange. However, schools needing more resources and strategies may need help navigating the competitive educational landscape to attract qualified prospects.

Recruitment 89

Recruitment Students Allocate Engineering 89

EAB

AUGUST 23, 2023

Blogs The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy By Meredith Dobbins Think back to your time as an undergraduate student. Today’s donors are more likely to give when they have an emotional connection to a mission or organization. LEARN MORE DON’T: Rely solely on traditions.

University 52

University Facilities Empower Institution 52

HEM (Higher Education Marketing)

JUNE 21, 2023

Reading Time: 10 minutes Over the years, TikTok has taken the social media world by storm. TikTok for schools can be a powerful tool, helping your admissions team connect with interested prospects in fun and more meaningful ways. Here are some TikTok content trends that your school can try.

Schooling 81

Schooling Recruitment Faculty Students 81

Inside Higher Ed

DECEMBER 6, 2022

Blog: Call to Action: Marketing and Communications in Higher Education The role of college president is a difficult one at the best of times. And one way presidents can do this is by engaging in thought leadership—especially on contentious topics. But with an increasingly volatile political landscape in the U.S., As the U.S.

Leadership 75

Leadership University Higher Education Model 75

HEM (Higher Education Marketing)

JULY 5, 2023

To keep up with the market, schools looking to develop a strong marketing strategy should start thinking more actively about ways to integrate AI into their lead-generation efforts. Although these are not marketing-specific tools, they can be used by marketers to increase their return on investment. Find out here.

Schooling 80

Schooling Education Recruitment Humanities 80

HEPI

MARCH 12, 2023

This guest blog has been kindly written for HEPI by Dr Harriet Dunbar-Morris, Dean of Learning and Teaching at the University of Portsmouth, and Tom Lowe, Senior Lecturer in Higher Education at the University of Portsmouth. Further details, including how to book a free place, are here. What has changed?

Higher Education 98

Higher Education Retention Recruitment Degree 98

HEM (Higher Education Marketing)

MARCH 1, 2024

Reading Time: 6 minutes With the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is perceived as an afterthought. With increasingly dense networks being the norm, it is easier to access alumni, but they must have a reason to connect.

Recruitment 52

Recruitment Schooling Higher Education Technology 52

HEM (Higher Education Marketing)

AUGUST 9, 2023

By addressing the right questions and topics through these efforts, you’ll be better positioned to generate a higher return on investment and get more out of your recruitment strategy. At the top of the funnel (TOFU), students are inquiring about the school and learning more about its offerings.

Recruitment 75

Recruitment Facilities Students Schooling 75

HEM (Higher Education Marketing)

AUGUST 24, 2022

With many parents now browsing social media to research options, your school needs a social media strategy to create and deliver content that appeals to their intent. . Social media is a chance to bring that personality across while giving parents the information they need.

Schooling 52

Schooling Environment Achievement Education 52

HEM (Higher Education Marketing)

AUGUST 23, 2023

Continue reading to learn more about these metrics and what your school should be doing to measure campaign performance. For instance, if your school is trying to increase the number of people that follow your Facebook and Instagram pages, your campaign objective should be awareness.

Education 66

Education Schooling Allocate Achievement 66

SRHE

JUNE 7, 2023

This blog has been compiled by Sam Elkington, Jill Dickinson, and Sinéad Murphy (SRHE Conferences and Events Manager.) How do we encourage academic staff to think more intentionally about how they use different spaces in and through their practice? How are others using those spaces?

Arts And Sciences 52

Arts And Sciences Technology Engineering Liberal Arts 52

SRHE

OCTOBER 6, 2023

Through this lens we can glimpse how, as educators, we must work with a larger amalgam of discourses, bodies, ideas, objects, tools, technologies, and institutional structures and processes to negotiate and construct practice and meaning for the purposes of learning.

Humanities 76

Humanities Higher Education Professional Development Environment 76

EAB

NOVEMBER 2, 2022

Not only do they have high expectations when it comes to digital communication, but they’re also engaging with more colleges than ever before, so a growing number of schools are competing for their attention at any given time. How to Design a Nurture Campaign for Prospective Students. Q&A with Michael Koppenheffer.

Students 52

Students Schooling College Environment 52

HEM (Higher Education Marketing)

OCTOBER 26, 2022

Combined with a strong social media strategy for private schools , your SEO efforts will serve to bolster your student recruitment strategy. It’s during this stage that parents learn about a prospective school and determine whether or not it would be a great fit for their child. The Importance of Developing a Parent Persona.

Schooling 73

Schooling Engineering Recruitment Organization 73

EAB

JULY 21, 2023

Blogs Why customer service matters for community colleges Learnings and recommendations from EAB’s 2023 customer service survey I just talked to someone in registration, and they told me to call you! I’ve retold my story to two other people; can’t you see that I was here yesterday?

Community College 98

Community College College Guidance Technology 98

EAB

OCTOBER 14, 2022

Today’s market conditions , combined with expected enrollment shifts in the years to come, mean that it’s more important than ever to have an effective graduate enrollment management (GEM) plan in place. percent since 2010, while conferrals increased 2 percent on average in the same period. Why do institutions need a GEM plan?

Achievement 52

Achievement Retention Recruitment Law School 52

SRHE

MAY 23, 2023

This blog was compiled and edited by Sinead Murphy. Traditionally, the needs of learning spaces have been often pushed into the background of institutional planning, decision-making, and curriculum design in favour of other, more visible performance measures of the student experience.

Higher Education 52

Higher Education Education Environment Technology 52

Inside Higher Ed

DECEMBER 16, 2022

Blog: Higher Ed Gamma I, like you, have no doubt asked ChatGPT, the open AI-powered text generator, to respond to some questions and been dazzled by the results. Here’s its response: “AI has the potential to transform higher education by making it more accessible and personalized. I found the results thought-provoking.

Arts And Sciences 92

Arts And Sciences Technology Achievement Learning Experience 92

The Change Leader, Inc.

NOVEMBER 13, 2021

While much of this focus is rightfully placed on the operations and academic sides of the equation, the governance process also must change to give colleges and universities the ballast comprised of insights, flexibility, and foresight to move forward confidently in the changing global environment.

Model 52

Model Higher Education Institution Education 52

ACPA

JUNE 9, 2023

My other belief is that to serve the younger and younger generation, AKA Gen Z, and the future generation, educational institutions must be open to new technologies and new trends. We will also talk about what we can do to stand out as student affairs professionals in the age of technology. #22-How I am your host Lixing. Hello, Hanna.

Technology 52

Technology Arts And Sciences Education Liberal Arts 52

SRHE

OCTOBER 20, 2022

SRHE News is now 50 issues old, covering a momentous 12 years for higher education worldwide, but especially in the UK, and even more especially in England – an opportunity to reflect on what we thought and how we felt as it happened, and whether things seem different now. by Rob Cuthbert.

Higher Education 52

Higher Education Policy Advise Education 52

HEM (Higher Education Marketing)

APRIL 17, 2024

When executed strategically, university SEO strategies can elevate its online presence, making it more visible to its target audience. Additionally, we’ll examine the power of local SEO for institutions looking to attract students to their physical campuses. The significance of SEO for universities extends beyond visibility.

Education 81

Education Engineering University Arts And Sciences 81

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

As digital touchpoints present a focused message, they can convert a casual browser into an engaged prospect. Marketers must blend design, content, and analytics to craft high-converting landing pages. This article delves into the nuances of constructing landing pages that resonate with students and drive actionable results.

Education 90

Education Recruitment Advise Institution 90

Liaison International

MARCH 14, 2024

Imagine how frustrated and annoyed Bryant Gumbel must be today! Television morning show hosts Katie Couric and Bryant Gumbel were attempting to understand the internet. Yes, the internet. Gumbel says with frustration and annoyance, “What is the internet anyway?” Couric then asks a producer, “Allison, can you explain what internet is?”

Students 86

Students Engineering Recruitment Faculty 86

HEPI

DECEMBER 1, 2022

Higher education is under pressure – challenged by policymakers, students, students’ families and the media to show its value while facing multiple financial and regulatory constraints. Polly Mackenzie, Chief Social Purpose Officer at the University of the Arts, London, initiated the discussion with a provocation. Planetary wellbeing.

University 131

University Higher Education Institution University Mission 131

HEM (Higher Education Marketing)

JANUARY 3, 2024

Reading Time: 7 minutes Need more high quality student leads? Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads.

Students 52

Students Engineering Higher Education Recruitment 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Reading Time: 7 minutes Need more high quality student leads? Source: Direct Marketing Done Well Blog The number of leads your online marketing produces is a function of two things: 1) the number of visitors from your target audience that your site attracts and 2) your ability to convert members of that audience into leads.

Students 52

Students Engineering Higher Education Recruitment 52

Faculty Focus

JANUARY 29, 2023

flexibility, increased student engagement, improved academic achievement), what I didn’t realize was how essential this model was for teaching in the wake of a global pandemic. While I was familiar with the benefits of blended learning (e.g., 2019; Vallée et al.,

Higher Education 130

Higher Education Education Learning Experience Model 130

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Adult Education 52

Adult Education Model Leadership Organization 52

Faculty Focus

JANUARY 29, 2023

flexibility, increased student engagement, improved academic achievement), what I didn’t realize was how essential this model was for teaching in the wake of a global pandemic. While I was familiar with the benefits of blended learning (e.g., 2019; Vallée et al.,

Higher Education 93

Higher Education Education Learning Experience Model 93

HEM (Higher Education Marketing)

DECEMBER 7, 2022

As you ramp up your marketing efforts and devise ways to generate more leads, your school must ensure that its hard work doesn’t go to waste. With this information neatly sorted, you can easily find contacts and connect with them more meaningfully. But a CRM is often not enough. Interested in adopting an education-focused CRM ?

Schooling 75

Schooling Recruitment Organization Higher Education 75

Inside Higher Ed

DECEMBER 19, 2022

One is that some faculty members are going to do outrageous things, leaders on their campuses are going to get mad and Inside Higher Ed' s readers won't be able to get enough of it. We hope you find the content engaging, whether you're encountering it for the first time or being reminded of why you read it before.

Higher Education 124

Higher Education Policy Administration Faculty 124

HEM (Higher Education Marketing)

JULY 26, 2023

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Gaining more high quality backlinks improves overall SEO efforts. The idea is to find opportunities that would make your website appeal more to other online users.

Schooling 88

Schooling Engineering Higher Education Recruitment 88

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Inbound marketing encompasses everything from blogging and social media to email marketing. You must follow industry best practices and understand your audience strongly to get results. Research shows that content marketing costs 62% less than traditional marketing approaches and generates three times more leads.

Schooling 84

Schooling Organization Recruitment Engineering 84

HEM (Higher Education Marketing)

FEBRUARY 22, 2023

Schools relying on the latest digital marketing trends and strategies have an advantage, equipping themselves with the techniques to easily attract, engage, and recruit students from around the world. Despite their length, these long articles can potentially give users more value. This is where long-form content comes into play.

Schooling 83

Schooling Recruitment Engineering Education 83