HEM (Higher Education Marketing)

JUNE 7, 2023

By establishing this presence across various channels, your school can increase its chances of reaching its prospects. A Breakdown of Multi-Channel Marketing for Schools As you start to develop your digital marketing strategy, you’ll need to know exactly what to expect with multi-channel marketing.

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Schooling Model Recruitment Students 82

HEM (Higher Education Marketing)

JULY 5, 2023

Reading Time: 11 minutes Over the past few months, there has been a lot of talk about the pros and cons of artificial intelligence (AI) tools. Here’s an overview of helpful AI tools and how your school can use them to generate new leads! If used adequately, AI in education marketing can lead to a turning point for many schools.

Schooling 80

Schooling Education Recruitment Humanities 80

HEPI

OCTOBER 22, 2023

Today is the sixtieth anniversary of the Robbins Report of October 1963. HEPI has marked the event with a Policy Note on the influence of the Robbins Report and a blog series – you can access all the material here. In this and many other respects, the Robbins review caught the spirit of the time.

Humanities 98

Humanities Higher Education History Policy 98

Coursera blog

OCTOBER 10, 2023

In March and April of 2023, only 40% of open government jobs in the U.S. While public sector agencies might not match the salaries and flexible work schedules of the private sector, they can leverage professional development as a means to increase employee retention and address staffing needs. were filled.

Retention 52

Retention Allocate Professional Development Environment 52

Today's Learner

MARCH 30, 2023

As instructors, we are constantly tasked with finding creative ways of teaching and new ways to convey the material, while striving to allow our students to participate in the learning itself. In this blog, I discuss some of my favorite new creative ways of teaching to engage students.

Empower 59

Empower Students Education College 59

HEM (Higher Education Marketing)

AUGUST 17, 2022

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By choosing the right blog topics for education , your school can create content that captivates prospects and encourages them to explore what more your school has to offer. .

Education 52

Education Schooling Engineering Scholarship 52

HEPI

APRIL 21, 2023

This blog has been kindly written for HEPI by Andrew Bates, Chief Product Officer at Kortext. If you want to know more about the impact of AI on higher education, Kortext Live , a free in-person event at Imperial College London, is taking place on 25 April 2023. The best known example of generative AI is ChatGPT , developed by OpenAI.

Higher Education 76

Higher Education Education Technology Humanities 76

HEPI

MAY 18, 2023

This blog has been kindly written for HEPI by Peter Ainsworth, the author of Setting Universities Free: How to deliver a sustainable student funding system (2022) Picture the 1930s economic slump, absent Keynes’s challenge to prevailing thought.

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Higher Education Model Education Disadvantaged 118

HEPI

MAY 17, 2024

HEPI recently published a collection of essays on the issue of funding undergraduate degrees, curated by HEPI Director of Policy and Advocacy Rose Stephenson. Over the next few weekends, we will be running select chapters from that collection as Weekend Reading. per cent to £9,250.

Disadvantaged 55

Disadvantaged Higher Education Policy Model 55

SRHE

NOVEMBER 18, 2022

It was the first time I’d been to London since the outbreak of the Covid-19 pandemic in 2020. SRHE put together two panels of highly experienced policy makers and academics – some having experience of both – described more than once as gamekeepers turned poachers. by Adam Matthews. This then was quite a gap to be bridged.

Policy 96

Policy Higher Education Engineering Educational Policy 96

Helix Education

MAY 11, 2023

Long gone are the days of admission offices counting college enrollment deposits on May 1 and beginning to plan out their summer conference tours. Even the days of deposits rolling in on May 1 and admissions feeling confident that a high majority of those students would be in a classroom on census date seem like an eternity ago.

Retention 59

Retention Recruitment Achievement Institution 59

HigherEdWebTech

SEPTEMBER 19, 2019

VentureBeat says this about the deal: Reading between the lines, it’s not hard to see why Salesforce would invest such a gargantuan sum in a company best known for blogging. WordPress currently powers one-third of the web, which includes everything from small-time bloggers to publishers and online retailers. All good things.

Organization 100

Organization 100

Inside Higher Ed

SEPTEMBER 2, 2022

Blog: Learning Innovation A few months ago, I wrote a piece called 5 Ways That I’m Bad at Slack. My self-reported Slack failings included: The Mistake of Using Slack Like Email. Perhaps the most atrocious UI in all of the software universe is the Zoom chat feature. There is no way to chat with a subset of people.

Humanities 81

Humanities Schooling Administration Institution 81

HEPI

AUGUST 29, 2023

This blog was kindly authored by Martin Blakey, CEO of Unipol, a student housing charity. Even now, after exam results have been announced, many institutions do not have a completely clear view of the shape of their incoming cohort for the approaching academic year.

Students 98

Students Institution Model Recruitment 98

ACRLog

DECEMBER 22, 2022

Since this is my first semester in my new position I’ve been spending a lot of time in face to face and online meetings with colleagues, but as I’m settling in I’m thinking more about how we all communicate with each other, and ways for us to feel connected to one another and reduce the barriers in our work. What still needs some refining?

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Department Environment Institution Provost 67

HEPI

DECEMBER 18, 2022

This blog was kindly provided by Matt Riddle, Principal and Director of Learning Experiences, Curio. A longer version of this article first appeared on the Curio website in October 2022. There is a lot of controversy regarding definitions. Is now the perfect time to reconsider the student experience in higher education?

Learning Experience 87

Learning Experience Higher Education Technology Advise 87

eLiterate

APRIL 23, 2023

And yet the discourse sounded a little bit like GPT-2 trying to explain the uses, strengths, and limitations of GPT-5. And yet the discourse sounded a little bit like GPT-2 trying to explain the uses, strengths, and limitations of GPT-5. That lack of clarity is not a reflection of the conference or its attendees.

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Model Humanities Engineering Equity 125

HEM (Higher Education Marketing)

MAY 31, 2023

These programs position your current students at the forefront of your marketing efforts, allowing them to connect with your prospects and promote your school and its messaging. Not yet sold on the idea of student ambassadors for your school? Schools looking into influencer marketing can use these statistics to their advantage.

Schooling 93

Schooling Students Recruitment Advocate 93

Inside Higher Ed

NOVEMBER 21, 2022

Blog: Confessions of a Community College Dean. The upside of having incredibly smart readers is that I learn from them even when I’m not expecting to. The goal is to find something silly that doesn’t actually demean anybody, but that conveys the idea of a clearly fictional high authority. I wasn’t.

Liberal Arts 70

Liberal Arts Community College Allocate Deans 70

The Change Leader, Inc.

SEPTEMBER 19, 2023

One of the biggest challenges students face is determining their return on investment for obtaining a college degree. In this podcast, Dr. Drumm McNaughton speaks with the person who generated and crunched these numbers, Michael Itzkowitz , president of the HEA Group and former director of the College Scorecard under President Obama.

Institution 64

Institution Liberal Arts Arts And Sciences Students 64

HEM (Higher Education Marketing)

AUGUST 9, 2023

Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. You can proactively connect with prospects through your content and student recruitment team and address many of their concerns.

Recruitment 75

Recruitment Facilities Students Schooling 75

Inside Higher Ed

DECEMBER 14, 2022

Blog: Just Visiting I had a follow up post to last week's "Freaking Out About ChatGPT" ready to go, and then I saw some things that Marc Watkins of the University of Mississippi was saying on Twitter about the technology and its use and I immediately shelved my post so I could share this from Marc. -

Model 103

Model Technology Humanities Department 103

EAB

NOVEMBER 20, 2023

To give our partners more insight into this audience, we recently conducted an analysis of the behavior of more than 4,400 students across 18 Adult Learner Recruitment partners to learn whether, and how often, students change their program of interest between filling out a lead generation form and completing an application.

Degree 52

Degree Recruitment Schooling Model 52

Austin Williams

AUGUST 29, 2019

Higher education’s predominant target audience—the prospective undergraduate student—is a consistent and specific demographic, which enables colleges to market with a level of precision other industries can’t match. That’s why getting to the top of their Google results feed isn’t just important, it’s imperative. . Which brings us to….

Engineering 52

Engineering Schooling Higher Education Organization 52

Inside Higher Ed

AUGUST 17, 2022

Blog: Just Visiting Sometime later this week – probably Thursday - I will sit down and write six hundred words which will be a first draft of a column that will ultimately appear in the Chicago Tribune a week from Sunday. I have been doing this every single week for over ten years. A visit to the dying might garner one-point.

Technology 101

Technology Humanities Faculty College 101

Inside Higher Ed

JANUARY 31, 2023

Blog: Just Explain It to Me! Ken Burnett’s classic 1992 fundraising text, Relationship Fundraising , taught and touted the value of developing relationships with donors based on the attributes of friendship, such as care, understanding, respect and mutual trust. Burnett’s thoughtful approach possesses terrific value.

Achievement 71

Achievement Institution Retention Policy 71

HEPI

AUGUST 29, 2023

This blog was kindly authored for HEPI by Lily Bull , Policy Manager at the Russell Group. Either because they already see it impacting the condition of the buildings they work in, what they can offer students or the type or amount of research they can perform, or because they can see early warning signs of change coming down the line.

University 52

University Model Achievement Policy 52

EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy.

Adult Education 52

Adult Education Provost Recruitment Engineering 52

HEM (Higher Education Marketing)

NOVEMBER 29, 2023

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. However, if you need to follow landing page best practices, they could be why your school falls short of your admissions targets. At HEM, we commonly get asked, “ What are the biggest landing page mistakes?

Schooling 73

Schooling Engineering Recruitment Achievement 73

College Marketing Group

JANUARY 24, 2023

Word-of-mouth recommendations and reliability help build brand recognition and trust. Use Incentive Programs Repeat customers are the lifeblood of an effective marketing strategy. Estimated reading time: 5 minutes Looking to multiply your customer base? Marketing to college students is a good place to start.

College 52

College Students Organization Environment 52

EAB

MARCH 6, 2023

Blogs 4 Digital Marketing Channels to Harness for Student Recruitment in 2023 When it comes to recruiting Gen Z and optimizing student lead generation, the question isn’t the degree to which you should lean on digital channels; rather, it’s which digital channels you should prioritize at any given time.

Recruitment 52

Recruitment Students Engineering Schooling 52

Creatrix Campus

DECEMBER 6, 2022

Managing a house of books is not a small deal. Cataloging, stock keeping, managing lending, and borrowing can take a lot of time and effort for your institutional librarian when done manually. Let’s try to learn more about library management system software in this blog post. . Wed, 12/07/2022 - 00:44.

Organization 52

Organization History Administration Humanities 52

Inside Higher Ed

NOVEMBER 10, 2022

Blog: Learning Innovation Meta, the parent company of Facebook, is laying off 13,000 employees. Twitter is parting ways with half its staff of 7,500. Labor costs, which comprise the vast majority of every university budget, continue to increase rapidly. We aren’t. Let’s hope so. Three ideas.

Institution 71

Institution Schooling Leadership Technology 71

EAB

DECEMBER 20, 2022

The long-term impacts of the pandemic on student mental health—and 7 steps you can take to prepare. The stresses and loss of the pandemic profoundly impacted student well-being, while the social disruption and isolation altered their social development. We need to prepare for many more years of this.

Students 75

Students Community College Guidance Faculty 75

Inside Higher Ed

NOVEMBER 17, 2022

Department of Education’s Office of Inspector General audited Western Governors University and labeled it a “correspondence education” provider rather than a “distance education” provider. Image: In 2017, the U.S.

Guidance 107

Guidance College Department Policy 107

EAB

JULY 7, 2023

Blogs Alumni giving metrics will no longer be a part of college rankings. The news marks a meaningful shift, especially given University Boards and Presidents’ laser focus on alumni participation as a way of buoying their institutions’ standings in these rankings. View the full report.

Leadership 52

Leadership Retention College Achievement 52

HEPI

JANUARY 30, 2023

Today’s HEPI blog is the text of a speech by Nick Hillman, Director of HEPI, to a joint meeting of the Senate and Council at Lancaster University. I note the tuition-fee system has lasted for another eight years since that debate occurred – so perhaps my side of the debate lost the battle but won the war?

Model 134

Model Higher Education Policy Degree 134