EAB

OCTOBER 17, 2022

That’s because modern marketing leverages machine learning, advanced targeting, and deep consumer knowledge to personalize messages that drive greater engagement, stronger results, and seek to answer questions before they’re even asked. Your high affinity students might surprise you.

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Recruitment Model Law School Schooling 52

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. What Every Cabinet Leader Needs to Know about AI How will AI transform higher education?

Model 52

Model Humanities Technology Deep Learning 52

EAB

OCTOBER 25, 2022

I’ve seen firsthand how fierce the competition for potential MBA students has become. With rapid growth in MBA programs and fewer students taking graduate admissions tests , this competition can easily drive up digital marketing bottom lines. Contact us to learn more. Step 1: Understand your students and your goals.

Law School 52

Law School Schooling Institution Environment 52

EAB

MAY 17, 2023

Blogs Five Things University Leaders are Prioritizing This Year (And Two They Should Be) The results from EAB’s Spring 2023 Pulse Survey are in! Now in 2023, issues with academic readiness and social isolation are having meaningful impacts on retention and student success, including an entirely new phenomenon – “move-in melt.”

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University Retention Provost Leadership 105

EAB

OCTOBER 14, 2022

But not all the schools I speak with have a clear strategy for how to achieve these lofty grad growth goals. Today’s market conditions , combined with expected enrollment shifts in the years to come, mean that it’s more important than ever to have an effective graduate enrollment management (GEM) plan in place.

Achievement 52

Achievement Retention Recruitment Law School 52

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? Each year, EAB surveys enrollment leaders at our partner institutions to learn what issues are top of mind for them. Review our poll results to find out. Top Topics and Trends Let’s start with a high-level snapshot of the survey results.

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Recruitment Schooling Institution Community College 52

Helix Education

APRIL 21, 2024

Perhaps a better question is, “How can we use AI (generative models, predictive models, conversational systems, etc.) Perhaps a better question is, “How can we use AI (generative models, predictive models, conversational systems, etc.) 2) How does AI help institutions engage students expecting instantaneous/personalized responses?

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Model Institution Achievement Leadership 52

HEM (Higher Education Marketing)

DECEMBER 14, 2022

Reading Time: 11 minutes How do you know if your digital marketing is up to par or if there are gaps or missed opportunities that could be costing you students and revenue? Refine Your School ’s Student Personas with a Di gital Marketing Audit. Refine Your School ’s Student Personas with a Di gital Marketing Audit.

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Schooling Engineering Recruitment Achievement 90

eLiterate

APRIL 23, 2023

The one question I heard over and over again in hallway conversations at ASU+GSV was “Do you think there will be a single presentation that doesn’t mention ChatGPT, Large Langauge Models (LLMs), and generative AI?” ” AI seemed to be the only thing anybody talked about. ” Nobody I met said “yes.”

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Model Humanities Engineering Equity 125

HEM (Higher Education Marketing)

MAY 15, 2024

Reading Time: 11 minutes Over the years, social media platforms like Facebook have become indispensable marketing tools for schools looking to connect with students, parents, and the wider community. However, crafting engaging content that resonates with your audience can be challenging.

Schooling 72

Schooling Achievement Humanities Allocate 72

HEM (Higher Education Marketing)

JANUARY 3, 2024

Reading Time: 7 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement we hear about when speaking with higher ed marketers. Items 8-13 suggest ways to increase your conversion rates on that traffic. Google Analytics (GA)will help you do that.

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Students Engineering Higher Education Recruitment 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

Reading Time: 7 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement we hear about when speaking with higher ed marketers. Items 8-13 suggest ways to increase your conversion rates on that traffic. Google Analytics (GA)will help you do that.

Students 52

Students Engineering Higher Education Recruitment 52

EAB

SEPTEMBER 26, 2023

Blogs Your student loan payments are due: 3 strategies to support community college students’ financial wellness When I think back to my time in college, student loans were something that nearly everyone had, but not something any of us fully understood. Financial hardship is the #1 reason students stop out.

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Community College Students College Empower 59

HEM (Higher Education Marketing)

MAY 3, 2023

Reading Time: 10 minutes Creating great content can be time-consuming, but the time and effort are well worth it for schools looking to attract new students. After all, great content builds relationships with your prospects and encourages them to engage further with your school. The added SEO boost ensures that your efforts get seen.

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Engineering Schooling Organization History 58

HEMJ (Higher Ed Marketing Journal)

APRIL 28, 2023

It can help with everything from search engine optimization (SEO) and public relations (PR) to student engagement and growth enablement. A complex mix of tactics — from paid search and social campaigns to digital PR, SEO strategies, and content development, to name a few — have to work together seamlessly to yield the desired results.

Higher Education 52

Higher Education Engineering Empower Retention 52

EAB

APRIL 24, 2023

Blogs When “more” is more: Multiple email addresses means better conversion Insight from our enrollment analytics team When I was a kid, I often mused over funny metaphorical expressions from adults. Here’s what we learned. In Cultivate campaigns, 98–99% of students had only one email address. What is Cultivate?

Recruitment 52

Recruitment Schooling Students College 52

EAB

MAY 1, 2023

Blogs 4 reasons your team won't use data—even if they want to Part two of a two-part series on data adoption Has this ever happened to you? Your office spent weeks collecting data, building reports, and setting up a new dashboard for your colleagues. So, what exactly is stopping teams from using data?

Retention 52

Retention Technology Department Equity 52

EAB

MAY 25, 2023

Blogs Improve your program review process with these 4 data tips A Q&A with Dr. Louis Slimak, Associate Provost at West Virginia University In today’s fast-changing environment, program review is an increasingly critical area of focus and the first step in delivering a portfolio that meets the institution’s goals and students’ needs.

Program Review 52

Program Review Allocate Provost Department 52

EAB

JUNE 8, 2023

Blogs 6 innovative ways higher ed can embrace AI Within six months of its launch, AI tools like ChatGPT have swiftly moved from being innovative novelties to a staple in many of our daily lives. AI promises to revolutionize nearly every aspect of our lives, from the way we learn, accomplish tasks at work, to how we seek entertainment.

Higher Education 59

Higher Education Guidance Deep Learning Faculty 59

HEM (Higher Education Marketing)

FEBRUARY 22, 2023

Reading Time: 10 minutes To boost enrollment numbers, schools need to reach out and connect with prospective students constantly. Schools relying on the latest digital marketing trends and strategies have an advantage, equipping themselves with the techniques to easily attract, engage, and recruit students from around the world.

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Schooling Recruitment Engineering Education 83