College Freshmen vs. Adult Learners: Two Distinct Decision-Making Processes in Higher Education
MindMax
AUGUST 4, 2022
One of the biggest mistakes higher education marketing departments make is failing to recognize the distinctions between college freshmen and adult learners. The College Freshman’s Decision-Making Process. Ultimately, they’re looking to find a college that’s the right fit for them in their coming-of-age journey.
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