For marketers, generative AI changed everything in 2023 - Sharon Goldman, Venture Beat
Economics and Change in Higher Education
NOVEMBER 11, 2023
Generative AI is completely transforming the business of marketing, say a variety of experts VentureBeat spoke to over the past few weeks, including executives, vendors, agencies and consultants. Marketing, with its goal of identifying and communicating with customers — through data analysis and content creation — has long been cited as one of the most obvious candidates for disruption by generative AI tools.
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