Faculty Focus

FEBRUARY 8, 2024

QuestionWell allows you to input an article, reading, or a video and writes questions based on what you’ve input and your learning outcomes. Pictory.ai [link] Pricing: They offer a free trial plan that allows you to create three, free video projects, along with a paid monthly and yearly plan. What can it do? What can it do?

Education 108

Education Faculty Technology Higher Education 108

Faculty Focus

FEBRUARY 27, 2024

My students reported getting their news from social media, news apps, television news, and friends and family members. They are aware of mis- and disinformation, the fact that social media is designed to be attention-grabbing, and that not all sources are reliable. This, from my perspective, is a good thing. Bureau of Labor Statistics.

Students 125

Students Education Model Community College 125

University Business

AUGUST 30, 2023

” This was an intriguing response from one of Primacy’s higher education clients when discussing the possibility of adopting Meta’s latest social media platform, Threads. Know your brand: Consistency across social media is identity Your institution’s brand should be consistent across every communication channel.

Higher Education 114

Higher Education Institution Humanities Achievement 114

HEM (Higher Education Marketing)

FEBRUARY 14, 2024

From high-authority backlinks to social media SEO and topic clusters , the changes we saw in SEO in 2023 will continue to expand and evolve in 2024. Continue reading about six key higher education SEO strategies you must remember this year as you improve your online presence. What is an SEO strategy for education? Source: AOLCC BC 2.

Higher Education 81

Higher Education Engineering Education Schooling 81

HEM (Higher Education Marketing)

APRIL 24, 2024

We’ll explore how to effectively emphasize unique ad selling points, leverage retargeting strategies, highlight accreditation and awards, and create target social media campaigns. Ads could include images or videos of students engaging with these technologies in the classroom.

Students 86

Students Arts And Sciences Schooling Technology 86

HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2024

Using Student Profiles as Content Marketing Tools Last year, I wrote about the importance of organic content in higher education marketing. In that piece, I touched on student testimonials as a content option for institutions of higher education. Video testimonials are a little different and should be addressed separately.

Students 86

Students Retention Organization Higher Education 86

HEM (Higher Education Marketing)

OCTOBER 18, 2023

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. This phenomenon has already changed and will continue to shape how school social media content is created and shared.

Schooling 76

Schooling Engineering Organization Achievement 76

HEM (Higher Education Marketing)

OCTOBER 5, 2022

Reading Time: 11 minutes A compelling video can do wonders to improve your school’s engagement and brand awareness. But when it comes to producing these types of promotional videos for schools, you may be picturing a difficult process that requires a lot of time and resources—not to mention complex equipment and tools. .

Schooling 81

Schooling Scholarship Higher Education Achievement 81

EAB

JULY 31, 2023

Organic social media can change that. What is organic social media? Social media content that account owners do not pay to actively promote. To guide your unit through the process of developing social media content based on today’s consumer preferences, EAB created a step-by-step social media toolkit.

Organization 52

Organization Adult Education Guidance Institution 52

HEM (Higher Education Marketing)

AUGUST 2, 2023

Reading Time: 10 minutes It is not a secret that since its release in 2016, TikTok has become one of the most popular social media platforms worldwide, particularly among younger demographics. With over 3.5 This could be attributed to TikTok has tapped into the demand for visually appealing content.

Engineering 67

Engineering Schooling History Organization 67

Campus Sonar

MAY 3, 2023

Your campus social media manager’s job is never done. With every new channel that is added to a social media manager’s list of duties, so is a list of required skills,” says Jon-Stephen Stansel , former higher ed social media manager who focuses on saying things louder for the folks in the back.

Professional Development 129

Professional Development Empower Model Allocate 129

The Higher Ed Marketer

JANUARY 16, 2023

Short-form video content has exploded on social media platforms over the last few years. But as Rob Clark , social media influencer and creator of That Tall Family , told us - it’s not rocket science. Join us as we discuss: - The not-so-secret sauce in a good short-form video strategy (8:26). Greenville University.

Schooling 52

Schooling College University 52

HEM (Higher Education Marketing)

JUNE 21, 2023

Reading Time: 10 minutes Over the years, TikTok has taken the social media world by storm. Short-Form Educational TikTok Content is on the Rise Short-form content performs particularly well on social media, and it can be an effective way to capture your prospects’ attention. million video views and 160K engagements.

Schooling 81

Schooling Recruitment Faculty Students 81

HEM (Higher Education Marketing)

MARCH 4, 2024

What was once a reasonably relaxed time for admissions departments, post-acceptance but pre-enrollment, has become a focus of multi-channel marketing efforts that use social media and much more to sway interested but still undecided prospects. to focus messaging and yield efforts.

University 52

University Recruitment Schooling Retention 52

Faculty Focus

FEBRUARY 27, 2024

My students reported getting their news from social media, news apps, television news, and friends and family members. They are aware of mis- and disinformation, the fact that social media is designed to be attention-grabbing, and that not all sources are reliable. This, from my perspective, is a good thing. Bureau of Labor Statistics.

Students 98

Students Education Model Community College 98

Faculty Focus

FEBRUARY 8, 2024

QuestionWell allows you to input an article, reading, or a video and writes questions based on what you’ve input and your learning outcomes. Pictory.ai [link] Pricing: They offer a free trial plan that allows you to create three, free video projects, along with a paid monthly and yearly plan. What can it do? What can it do?

Education 82

Education Faculty Technology Higher Education 82

Higher Education Inquirer

NOVEMBER 20, 2022

The Higher Education Inquirer is in solidarity with this effort for economic justice. UAW UC Workers Statewide Strike For A Living Wage & Housing (Labor Video) US mainstream media have rarely acknowledged the plight of graduate students and other contingent academic workers.

University 145

University History Model Faculty 145

College Marketing Group

FEBRUARY 8, 2023

Meanwhile, the generation born between 1981 and 1996 — Millennials — can remember a childhood without social media or digital devices. Social media marketing to Gen Z can be a real challenge unless you find the right approach. Gen Z audiences switch between many social media sites and devices.

Engineering 52

Engineering Organization Technology Degree 52

Faculty Focus

NOVEMBER 26, 2023

Social media’s evolution from a groundbreaking phenomenon to an everyday staple has generated widespread discourse on its role and influence in modern life. Being not only consumers but also active content creators, examining their social media usage reveals much about their cultural identity expression.

Academia 113

Academia Learning Experience Environment Humanities 113

Thinking Cap Agency

MARCH 24, 2023

Video Marketing Forges Human Connection – and Converts Prospective Students Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Thinking Cap’s precision targeting capabilities delivers engaging video content directly to your prospective students.

Humanities 52

Humanities Higher Education Institution Schooling 52

MindMax

FEBRUARY 21, 2024

While there was once a clear divide between the academic year and summer, that’s simply no longer the case in higher education. MindMax’s higher education consulting services have helped many schools develop a roadmap for summer programs. (e.g., Capture videos of students providing positive feedback and testimonials.

Higher Education 130

Higher Education Facilities Technology Schooling 130

College Marketing Group

FEBRUARY 1, 2023

TikTok is a great way to increase your brand visibility on one of the most popular social media sites. SEO for TikTok: Video Versus Text Traditional SEO is typically focused on text. As a visual platform, SEO for TikTok is focused on video content. Appearing in 2016, TikTok is one of the newest social media platforms.

Engineering 52

Engineering College 52

Faculty Focus

AUGUST 13, 2023

ii] Contrary to common belief, neurodiverse students represent a significant proportion of the higher education population. Online meeting opportunities and collaboration sessions, such as audio and video conferences and Zoom presentations, allow learners to engage with each other and participate in discussions.

Inclusivity 92

Inclusivity Environment Students Learning Experience 92

Inside Higher Ed

APRIL 3, 2023

Educators and higher education professionals can equip and encourage financial literacy among students using online education. Inside Higher Ed collected some of higher education’s favorite free financial literacy apps and websites to try.

Students 86

Students College Scholarship History 86

Faculty Focus

APRIL 11, 2023

Overall, my top three recommended practices include: self-regulating strategies, video-based learning, and formative assessments. Valuable video-based learning strategies Another way to empower autonomous learning and growth mindsets in adult learners is to provide audiovisual tutorials, overviews, and mini lessons. Dweck, Carol.

Empower 100

Empower Arts And Sciences Liberal Arts Environment 100

The PIE News

MARCH 21, 2023

The video cuts to him walking down a corridor, waving his new green passport. The caption at the start of the video reads, “My japa journey begins”. Silverdam’s 48-second TikTok video has racked up almost 19,000 views alone, while the hashtag ‘japa’ has over 700 million views on TikTok. The man returns to his car smiling.

Policy 96

Policy Students Higher Education Education 96

University Business

FEBRUARY 20, 2024

However, Utah’s governor is not convinced, believing that the schools’ DEI offices are wasting too many resources and have a higher propensity to foster divisiveness. “The question is, what are the outcomes?” ” asked Gov. Spencer Cox. “Are we actually making a difference?”

Inclusivity 98

Inclusivity Equity Retention Faculty 98

Faculty Focus

AUGUST 13, 2023

ii] Contrary to common belief, neurodiverse students represent a significant proportion of the higher education population. Online meeting opportunities and collaboration sessions, such as audio and video conferences and Zoom presentations, allow learners to engage with each other and participate in discussions.

Inclusivity 86

Inclusivity Environment Students Learning Experience 86

Campus Sonar

APRIL 5, 2023

Add it to your website and link to it through email and social media. Then encourage the graduating students to post photos and videos doing those things on social, which is a prime opportunity for curating content. Consider faculty and staff video or quote messages to the graduating class. Once your list is drafted, share it!

Achievement 105

Achievement Faculty Empower Recruitment 105

College Marketing Group

JANUARY 24, 2023

Upload a video tutorial on your website. Create contests or giveaways online to encourage consumers to engage with your social media. Combine your approaches by mentioning your incentive programs on social media, at campus events, or through a brand ambassador. Mix in Social Media Remember: college students are digital natives.

College 52

College Students Organization Environment 52

idfive agency

OCTOBER 25, 2023

The two winners — “All In” Marketing Campaign and “All In” Video Spot were developed in 2022 in conjunction with the previous two Gold MarCom Award-winning efforts, Brand Refresh and Viewbook. Honored for award-winning work and company culture, idfive’s team strives to produce great work for brands it believes in.

Community College 52

Community College Higher Education College Education 52

WCET Frontiers

AUGUST 31, 2023

The biggest topic in higher education right now, at least in my opinion, is artificial intelligence. There are various stories in higher education news about what impact AI will have on students, instructors, and the education field at large.

Technology 139

Technology Faculty Department Academia 139

ACPA

MARCH 6, 2023

After encountering multiple viral videos of Black people being killed by police, I started to wonder how such graphic content was impacting students, particularly young Black women and girls. Tanksley’s 2022 article is MUST READ for everyone in Higher Education and Student Affairs. It is one of the most profound works of the year.

Computer Science 59

Computer Science Scholarship Technology Humanities 59

Helix Education

DECEMBER 7, 2023

In this sweeping report, we presented 37 findings from a survey of nearly 2,000 high school students, covering a broad range of how students use social media, digital advertising, email, videos, chatbots, and more. The college’s or university’s website 82% of students watch videos on college websites 83% think they are useful 2.

Retention 59

Retention College Students Scholarship 59

HEPI

JANUARY 11, 2024

Machine learning is making social media monitoring, text and sentiment analysis much more powerful, allowing for predicting social issues, virality of news events, and which groups may be most vulnerable to misinformation (false information). The spread of campaigns often relies on large numbers of accounts across social media.

Higher Education 66

Higher Education Education Environment Humanities 66

HEM (Higher Education Marketing)

MAY 31, 2023

Reading Time: 11 minutes Any school looking to increase its engagement on social media may be keen to know about the positive impact a student ambassador program can have. On social media, the engagement number of user-generated content posts can be 28% higher than brand posts.

Schooling 92

Schooling Students Recruitment Advocate 92

HEM (Higher Education Marketing)

DECEMBER 21, 2022

With so much to celebrate and look forward to, schools have embraced the holiday spirit, creating fun and quirky, thoughtful and heartfelt holiday content marketing videos to kick off the season. Without further delay, here are some of this year’s most notable holiday videos! . . Ready for a hallmark holiday rom-com?

Deans 81

Deans Schooling Higher Education Faculty 81