HEM (Higher Education Marketing)

APRIL 24, 2024

Use Retargeting Strategies To Guide Parents Down The Marketing Funnel Retargeting is a sophisticated online marketing strategy that engages users who have previously interacted with your website, social media profile, or other digital assets but did not make a purchase, sign up, or complete any desired action. Let’s explore them!

Students 86

Students Arts And Sciences Schooling Technology 86

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. Moving Beyond Pixels: The Benefits of Server-Side Communication Web pixels assign cookies to users’ browsers, monitoring their website actions.

Education 93

Education Allocate Schooling Recruitment 93

EdTech Magazine - Higher Education

JANUARY 31, 2024

As that seismic shift collides with today’s rapidly evolving threat landscape, zero trust’s always-on approach to cybersecurity has become a requirement — not just a nice-to-have — for higher ed institutions of all sizes.

Model 109

Model Institution College University 109

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. Moving Beyond Pixels: The Benefits of Server-Side Communication Web pixels assign cookies to users’ browsers, monitoring their website actions.

Education 85

Education Allocate Schooling Recruitment 85

Terminalfour

OCTOBER 16, 2023

In higher education digital marketing, domain discovery is the key to centralizing web assets, ensuring brand consistency, and enhancing user experiences. Find out why it's so important and what the benefits are for your university or college.

Higher Education 105

Higher Education Education College University 105

EdTech Magazine - Higher Education

JANUARY 11, 2024

Outsourcing has been a near-universal strategy for IT teams in every industry, and higher education is no exception. From cloud-based data centers to outsourced call centers, these solutions allow teams to focus on supporting education and leave nonstrategic IT tasks to specialists.

Higher Education 105

Higher Education Institution Education University 105

HEM (Higher Education Marketing)

DECEMBER 13, 2023

Reading Time: 10 minutes With fierce competition for schools looking to attract leads, higher ed on-page SEO becomes increasingly important—especially in today’s SEO best practices. You must factor in the users’ search intent when taking on an SEO project.

Engineering 87

Engineering Schooling Higher Education Education 87

EdTech Magazine - Higher Education

DECEMBER 7, 2022

Since late 2021, when Google announced that it would impose a 100-terabyte limit on the unlimited free storage it had been offering to higher education institutions through its Google Workspace for Education platform, universities around the country have been paying closer attention to the data stored by their users on Google Cloud.

University 126

University Policy Higher Education Institution 126

EdTech Magazine - Higher Education

JANUARY 4, 2024

Higher education leaders are familiar with difficult conversations. In the higher ed IT world, one ongoing difficult conversation revolves around managing cloud storage. In the higher ed IT world, one ongoing difficult conversation revolves around managing cloud storage. The decision was…

Institution 87

Institution Students Leadership Administration 87

HEM (Higher Education Marketing)

JANUARY 17, 2024

Although there is no easy answer, student portals that enhance engagement with students and prospects are characterized by their user-friendly design, mobile compatibility, and easy navigation, among other factors. When a website is easy to navigate, users are more likely to explore its features and engage with schools.

Schooling 73

Schooling Students Recruitment Administration 73

Diverse: Issues in Higher Education

AUGUST 21, 2023

User-Centered Design (UCD), a product design approach that centers on researching intended users, getting feedback from them, and iterating on the product, was central to how the higher ed nonprofit developed its California Postsecondary to Prosperity Dashboard , an education statistics resource for the state.

Education 96

Education Equity Advise Policy 96

EdTech Magazine - Higher Education

MARCH 13, 2024

In higher education, everyone needs a computer. To ensure a positive user experience, they need to configure and deploy devices, ensure security and support seamless access to university resources. For PC devices, check out our article on Windows Autopilot.

Higher Education 66

Higher Education Faculty Education Students 66

HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Continue reading about six key higher education SEO strategies you must remember this year as you improve your online presence. Keep Up With the Use of AI in Higher Education SEO It is not a secret that Artificial Intelligence (AI) is revolutionizing the marketing world, SEO practices included. What is an SEO strategy for education?

Higher Education 81

Higher Education Engineering Education Schooling 81

HEM (Higher Education Marketing)

APRIL 10, 2024

With about a billion users in over 200 countries, LinkedIn is considered a powerhouse for networking in the business world. Over the years, we’ve observed how LinkedIn works and what business schools need to reach the right users. Here’s how the LinkedIn algorithm works and what you can do to reach the right users.

Schooling 91

Schooling Humanities Achievement Engineering 91

Coursera blog

JANUARY 5, 2023

Of the more than 113 million total learners on the Coursera platform, this report specifically draws on data from Coursera’s 4 million enterprise learners across 3,000 businesses, 3,600 higher education institutions, and governments in over 100 countries. Skills centered on user experience are on the rise.

Humanities 111

Humanities Organization Allocate Higher Education 111

Creatrix Campus

JANUARY 29, 2024

The Ultimate Guide to Learning Management System Software editor Mon, 01/29/2024 - 06:47 Agenda Amidst the dynamic changes in higher education, Learning Management System software emerges as a pivotal force driving institutions toward academic excellence. million LMS users, with almost half of the U.S.

Higher Education 59

Higher Education Organization Administration Advise 59

Inside Higher Ed

APRIL 3, 2023

Educators and higher education professionals can equip and encourage financial literacy among students using online education. Inside Higher Ed collected some of higher education’s favorite free financial literacy apps and websites to try. Modules are quick, giving users snippets of information.

Students 86

Students College Scholarship History 86

MindMax

MARCH 15, 2023

In our conversations with higher education leaders, we’ve learned that an adult learner’s values and goals are much different from a college freshman’s , and a school’s more standard value proposition isn’t going to resonate with this audience. What are users clicking on? We know higher ed—and we know adult learners, too.

Adult Education 242

Adult Education Higher Education Faculty Schooling 242

Diverse: Issues in Higher Education

MARCH 13, 2024

The growing prominence of artificial intelligence tools in the mainstream can strengthen the work of higher education in a variety of ways, according to a report commissioned by HBCU support organization the Partnership for Education Advancement. " The number one concern is that they don't want to be the end users.

Organization 110

Organization Retention Institution Technology 110

Campus Technology

MARCH 1, 2023

An informal survey from video platform Echo360 found that higher education technology users around the world are hopeful about the potential instructional and learning impacts of generative artificial intelligence and applications like ChatGPT.

Technology 95

Technology Higher Education Education 95

University Business

JANUARY 30, 2024

Federal Student Aid tried to soothe users’ nerves by explaining that form processing wouldn’t begin until the end of January and that they had time to submit. million students have already processed the form, Draeger pointed out a running list of user problems restricting its availability.

Department 98

Department Department Of Education Deans Educational Systems 98

University Business

FEBRUARY 28, 2024

What current enrolled Sora Schools students and their parents think about the future of the school in the school’s most recent “Trends in Education 2024” report can greatly impact their perception of what higher education should be like, too. However, cost continues to be an inhibitory factor.

Education 98

Education Arts And Sciences Liberal Arts Technology 98

EdTech Magazine - Higher Education

MARCH 15, 2023

Google’s most recent storage policy shift — limiting higher education institutions to 100 terabytes of stored data in Google Workspace for Education — has caused plenty of consternation and policy shifting in higher education. In cases where colleges or universities have taken advantage of…

Education 99

Education Retention Policy Higher Education 99

HEM (Higher Education Marketing)

AUGUST 2, 2023

The platform’s popularity is such that last year Prabhakar Raghavan, a Google senior vice president, acknowledged that younger users are turning to the video app to search for places and recommendations instead of using Google services like maps or search. Here’s a breakdown of TikTok users by age group: Ages 10-19: 25% of users.

Engineering 67

Engineering Schooling History Organization 67

HEMJ (Higher Ed Marketing Journal)

JULY 25, 2023

The Importance of Understanding Higher Education Marketing KPIs Today’s higher education marketer needs a full toolkit: a deep understanding of the student experience, a firm grasp on the university’s brand and unique differentiators, a creative mind, and a laser focus on enrollment goals. What Is a Higher Education KPI?

Allocate 94

Allocate Higher Education Degree Empower 94

University Business

JANUARY 24, 2023

What may be shocking to campus leaders is that three-quarters of those ChatGPT users believe that utilizing the technology constitutes cheating. “When I talk about ChatGPT and AI, I also discuss the ethical considerations of using these tools and the responsibility of the user,” Martin added.

College 111

College Students Model Technology 111

Diverse: Issues in Higher Education

MAY 26, 2023

GPA last semester, 12% of all student ChatGPT users reported that their GPA increased from the fall 2022 to the spring 2023, but the majority did not see improvement. The tool requires that users know what prompts to give it. And of students who did not already have a 4.0

Arts And Sciences 105

Arts And Sciences Disadvantaged Students College 105

Campus Sonar

APRIL 11, 2024

In Campus Sonar’s latest industry trends report on “ Rebuilding Trust in Higher Ed ,” we explored the gap between trust and value to understand what audiences discuss about a college degree using social intelligence. Former Nevada System of Higher Education Chancellor, Melody Rose, said : “There’s a lot of mystery about our industry.

Leadership 69

Leadership Recruitment Guidance Advocate 69

EAB

FEBRUARY 3, 2023

Blogs What could virtual reality mean for higher ed? Below are four key lessons from the experience, and three broad questions to consider as we all contemplate what VR and the ‘metaverse’ might mean for higher education: 1. How and when will these technologies achieve scale in society and higher ed? and “how can I use this?”

Environment 97

Environment Technology Higher Education Achievement 97

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk. Emails with dense text can be overwhelming and off-putting to students.

Students 63

Students Higher Education Inclusivity Allocate 63

Liaison International

SEPTEMBER 12, 2023

Paul Borens from MSOE, a user of three Liaison solutions, has the data to solidify AI’s place in higher education. In a recent discussion with Milwaukee School of Engineering , specialists from our Enrollment Marketing and Othot teams talked about the benefits of artificial intelligence to fill your student pipeline.

Institution 97

Institution Engineering Higher Education Schooling 97

University Business

APRIL 16, 2024

” On a higher education scale, colleges and universities could potentially experience intellectual property theft. . ” On a higher education scale, colleges and universities could potentially experience intellectual property theft.

College 52

College University Technology Organization 52

HEM (Higher Education Marketing)

JANUARY 11, 2023

By staying up to date on current trends and making sure your efforts match how users’ behaviors have adapted and changed. . billion users—that’s 32% of the total population and 51% of the total internet users. It will become a proper feature in 2023, changing how users share everyday events with their friends.

Schooling 78

Schooling Engineering Higher Education Model 78

EAB

SEPTEMBER 18, 2023

Google Analytics has long been a go-to platform for measuring website performance and user engagement. GA4 offers a number of controls that can help businesses comply with privacy regulations, while still providing valuable insights into user behavior. This approach prioritizes user privacy by minimizing unnecessary data collection.

Retention 59

Retention Empower Engineering Model 59

Faculty Focus

DECEMBER 5, 2023

Students were already using it as a tool, so I opened my mind to understanding what purpose AI served in the higher education classroom. What were the pros, what were the cons, and how could I embrace the already organic shift disrupting higher education? This expansion can help users develop ideas to include or research further.

Learning Experience 134

Learning Experience Higher Education Faculty Organization 134

HEM (Higher Education Marketing)

JUNE 28, 2023

There are two types of reports that schools can concern themselves with: the User Acquisition Report and the Traffic Acquisition Report. Rely on User Acquisition Reports to Discover How Prospects Find Your School The User Acquisition Report is used to reveal how new users discover your school website for the first time.

Schooling 71

Schooling Organization Recruitment Education 71

MindMax

DECEMBER 15, 2023

One thing I love about this conference, hosted by UPCEA, is that it attracts a broad cross-section of higher education professionals: everyone from deans and provosts to higher ed marketing and enrollment management specialists. Higher education leaders recognize that AI is here to stay but are hesitant to embrace it fully.

Humanities 130

Humanities Provost Retention Deans 130