HEMJ (Higher Ed Marketing Journal)

NOVEMBER 13, 2023

The Impact of AI on Higher Education Content Marketing Tactics By the time you read this, it could be old news — that’s how fast the field of artificial intelligence (AI) is evolving. Before we explore how AI is transforming higher ed marketing, though, let’s take stock of recent developments in the field.

Humanities 98

Humanities Higher Education Model Technology 98

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.

Students 59

Students Recruitment Adult Education Continuing Education 59

EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. What is Artificial Intelligence (AI)? Hallmarks of the New AI 1.

Model 52

Model Humanities Technology Deep Learning 52

EAB

DECEMBER 11, 2023

Blogs Five ways to boost your advancement team’s morale during the holiday season Show appreciation to your advancement staff during a busy time of year The end of the calendar year marks a busy time for Advancement teams. Showing your team sincere appreciation during this demanding period can go a long way.

Organization 64

Organization Retention Achievement College 64

EAB

MAY 17, 2023

The early warning signs showed up most prominently in traditionally marginalized groups, with those students experiencing food and housing insecurity at higher rates than their peers – requiring more support to not only persist in their programs but also to live.

University 105

University Retention Provost Leadership 105

Inside Higher Ed

FEBRUARY 16, 2023

With 25-plus years in the industry, she's known for her astute observations on the higher ed space and creating accessible, student-centered online experiences. For the first time in her career, Marni is moving from the university side to ed tech. In December, she joined Coursera as its new chief content officer.

Academia 89

Academia Degree Provost Advise 89

EAB

JULY 18, 2023

Blogs The Case for ChatGPT: Leveraging AI for Admissions Tasks How to use AI to save time and be more efficient (with 10 starter prompts) It’s official: now is the time to learn about AI. Actually, it’s more likely that you already use AI and don’t realize it. You’ll find sample prompts in the chat window.

Professional Development 52

Professional Development Recruitment Technology Achievement 52