The Change Leader, Inc.

MAY 2, 2023

2 May · Episode 153 Opening International Branches of US-Based Higher Ed Institutions 34 Min · By Drumm McNaughton Opening international branches of US-based higher ed institutions can help recover lost enrollment caused by the pandemic and government policy.

Institution 52

Institution Faculty Higher Education Degree 52

The Change Leader, Inc.

JANUARY 8, 2022

The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their needs and expectations. Higher education’s future depends on the ability of board members and campus leaders to work together to chart a course through very turbulent waters.

Model 52

Model Higher Education Education Board Leadership 52

Echo Delta

FEBRUARY 11, 2022

Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. Subscribe to the Higher Ed Marketing Lab. I’m your host, Jarrett Smith.

University 40

University Inclusivity Schooling Department 40

The Change Leader, Inc.

JANUARY 23, 2024

23 January · Episode 191 Increase Graduate School Enrollment through Strategic Enrollment Management 40 Min · By Dr. Drumm McNaughton Strategic enrollment management (SEM) as a solution for growing graduate school enrollment in declining markets (e.g., minority and STEM). The report outlines a 6.9%

Schooling 52

Schooling Recruitment Degree Engineering 52

The Change Leader, Inc.

NOVEMBER 14, 2023

14 November · Episode 181 Tough Times Ahead for Higher Education Enrollment 42 Min · By Dr. Drumm McNaughton Dive into the complexities of higher education enrollment–navigate through its current challenges, and uncover strategies for the tough times ahead.

Higher Education 52

Higher Education Education Liberal Arts Arts And Sciences 52

Echo Delta

JANUARY 12, 2023

Many institutions include brand building in their strategic plans, but making those aspirations and reality is often challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, and people strategies. Apple Podcasts.

Organization 40

Organization Faculty Model Schooling 40

EAB

AUGUST 7, 2023

Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.

Adult Education 52

Adult Education Model Leadership Organization 52

EAB

MAY 11, 2023

Here are three strategic processes districts can implement into their hiring practice today and avoid hiring mistakes this upcoming year. To optimize future marketing strategies and provide districts with data, the Biden-Harris administration and prominent job site platforms worked together to simplify the district hiring process.

Recruitment 52

Recruitment Retention Schooling Environment 52

Echo Delta

JANUARY 26, 2024

Geoff brings a unique, commercial perspective to enhancing market share and yield rates in higher education institutions. Subscribe to the Higher Ed Marketing Lab Apple Podcasts Spotify Stitcher Google Podcasts Transcript Jarrett Smith: You are listening to the Higher Ed Marketing Lab.

Technology 40

Technology Institution Higher Education Engineering 40

The Change Leader, Inc.

APRIL 11, 2023

Drumm McNaughton and Guest Amrit Ahluwalia – Student Lifecycle Strategies for Enrollment and Retention College and university leaders who understand and implement the customer lifecycle model into their processes and procedures can boost enrollment numbers at their institutions despite the ongoing trend in higher education.

Retention 52

Retention Students Model Higher Education 52

Higher Ed Marketing Lab

JULY 30, 2021

As a senior leader, you need a strong working relationship with your board. Unfortunately, there’s no manual for how to do that. Subscribe to the Higher Ed Marketing Lab. Jarrett Smith: You’re listening to The Higher Ed Marketing Lab. I’m your host, Jarrett Smith.

Schooling 40

Schooling Institution Environment Higher Education 40

Echo Delta

FEBRUARY 3, 2023

Estimated Reading Time: 29 minutes When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. Director for Integrated Media Communications at the University of Georgia. Why the UGA team decided to establish a presence on the platform.

University 40

University Faculty Organization Institution 40

WCET Frontiers

JULY 27, 2023

Welcome to the second post in our series on higher education enrollment shifts. In our first post, the WCET Steering Committee work group focusing on this area reviewed historical enrollment trends, changes in student markets, and what may be coming in the future. Thank you to our authors today for sharing on this important topic.

Arts And Sciences 52

Arts And Sciences Liberal Arts College University 52

Echo Delta

NOVEMBER 21, 2021

Thanks to the rise of social media and personalized digital marketing, they are more engaged and more skeptical than ever before. Topics in this session include: Not putting up a wall between parents and the school of choice. Today’s webinar is the Parents and Guardians of the Enrollment Galaxy. Webinar Summary.

Retention 52

Retention Schooling Institution Students 52

Echo Delta

OCTOBER 7, 2021

And each year, as schools compete for an ever-smaller pool of students, it becomes increasingly critical to stand out–to be differentiated–in the sea of seemingly interchangeable schools. Yet, when it comes to creating a strategy for meaningful differentiation, many schools flounder. Apple Podcasts. Google Podcasts.

Schooling 40

Schooling Organization Advocate Arts And Sciences 40