HEM (Higher Education Marketing)

APRIL 24, 2024

We’ll explore how to effectively emphasize unique ad selling points, leverage retargeting strategies, highlight accreditation and awards, and create target social media campaigns. How can you design your marketing strategy to appeal to those seeking educational excellence, especially the ones who matter most to them?

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HEM (Higher Education Marketing)

OCTOBER 18, 2023

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. This phenomenon has already changed and will continue to shape how school social media content is created and shared.

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HEM (Higher Education Marketing)

AUGUST 24, 2022

Parents take pride in their child’s education, and when it comes to private schools, they want to know that they’re making a solid investment for the present and the future. Social media is a chance to bring that personality across while giving parents the information they need. Think About What Motivates Parents .

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HEM (Higher Education Marketing)

MARCH 1, 2024

Social media heavyweight LinkedIn is the latest to enter the higher education rankings ring with three new tools to help students find the schools that will land them the best jobs.

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HEM (Higher Education Marketing)

JANUARY 11, 2023

Reading Time: 10 minutes How can you boost the success of your social media strategy in 2023? By keeping up with the latest social trends, your school can better connect with its target audience and boost engagement and conversions. So what’s new in 2023? Short-Form Video Content Continues to Be a Top Trend.

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HEM (Higher Education Marketing)

MARCH 29, 2023

Reading Time: 10 minutes Communication is key for schools looking to connect with potential students and build meaningful relationships. This software can provide valuable insights, integrating with various communication channels – like social media and email – to help organizations strengthen their marketing strategy.

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HEM (Higher Education Marketing)

NOVEMBER 30, 2022

Reading Time: 11 minutes A lot of thought goes into choosing a college or university, particularly as prospective students prepare to begin a new chapter in their lives. By understanding the top factors students consider when choosing a college, you can help your school develop a competitive advantage and attract new prospects. .

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HEPI

MARCH 26, 2023

This blog has been kindly written for HEPI by Professor Ian Walmsley, the Provost of Imperial College London and former Pro-Vice-Chancellor for Research and Hooke Professor of Experimental Physics at the University of Oxford. We must invest in research and technology if the country wants to attract global talent and compete internationally.

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EAB

DECEMBER 4, 2023

Blogs A Beginner’s Guide to AI in Annual Giving What you need to know and how to start using it in your advancement strategy With each passing day, Artificial Intelligence (AI) is becoming a more prominent topic of discussion for advancement leaders. What Every Cabinet Leader Needs to Know about AI How will AI transform higher education?

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Model Humanities Technology Deep Learning 52

Coursera blog

APRIL 13, 2023

Universities such as Anáhuac University Network (Red de Universidad Anáhuac) , Ball State University , Illinois Institute of Technology (Illinois Tech) , London Business School , and S.P. We’re also excited to welcome 16 new partners to the Coursera community.

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Degree Computer Science Engineering Technology 52

SRHE

JUNE 7, 2023

Here the three presenters reflect on some of the ideas and issues raised during the first symposium on ‘Networks’. This blog has been compiled by Sam Elkington, Jill Dickinson, and Sinéad Murphy (SRHE Conferences and Events Manager.) We need to build a vocabulary that helps people to discuss the roles of space in practice.

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EAB

AUGUST 21, 2023

Blogs Near-Term Strategies to Combat Transfer Decline As Fall 2023 classes shape up, many enrollment leaders once again face lagging transfer rates. While institutional planning is critical to long-term transfer recruitment success (e.g., While institutional planning is critical to long-term transfer recruitment success (e.g.,

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SRHE

OCTOBER 20, 2022

As HE coped with all this it was assailed by politicians wanting to fight culture wars, and cronyism installed apparatchiks where once there had been civil servants. As HE coped with all this it was assailed by politicians wanting to fight culture wars, and cronyism installed apparatchiks where once there had been civil servants.

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HEM (Higher Education Marketing)

NOVEMBER 23, 2022

First, before you launch your campaigns, you need to be clear on who you are targeting, what you want to say to them and what action you want them to take. A successful paid ad campaign hinges on targeting the right audience, featuring the right message, and choosing the right platform. Do You Really Need A Plan? .

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HEM (Higher Education Marketing)

MAY 17, 2023

With a strong LinkedIn content marketing strategy , schools can effectively reach their prospects and build more meaningful connections with them. You’ll want your logo, cover photo, and information to be easily visible. But did you know that it can be a great space to showcase your school’s vibrant environment and community as well?

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HEM (Higher Education Marketing)

APRIL 26, 2023

In this blog post, we’ll walk you through defining your school’s USPs and support each point with real-life examples of each principle in action. USPs are crucial to a school’s attempt to differentiate itself from its competition and build a strong customer appeal.

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Schooling Facilities Technology Achievement 70

Inside Higher Ed

MARCH 9, 2023

Blog: Beyond Transfer By the time Mark Wilson enrolled at Northwestern Michigan College in Traverse City, he’d had a lot of negative education experiences—including being singled out by teachers in elementary school because of his race. He didn’t have high hopes for his time in college. More on the study design below.)

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HEM (Higher Education Marketing)

NOVEMBER 2, 2022

Reading Time: 11 minutes Social media often serves as a hub, allowing prospects to interact with a potential school and get a glimpse into its community. But when it comes to implementing your social media strategy , how can you ensure that your university is on the right track? These can include: Raising brand awareness.

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EAB

FEBRUARY 28, 2023

Podcast How to Build a Sense of Belonging Among Black and Latino Men Episode 140. You can join the conversation on social media using #EABOfficeHours. EAB · How to Build a Sense of Belonging Among Black and Latino Men Transcript [music] 0:00:10.8 Well, first of all Jarrell, thanks for having me on the podcast.

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HEM (Higher Education Marketing)

MARCH 1, 2023

Using data reports and dashboards, schools can gain valuable insights that can help them take their marketing efforts to the next level. You often have to hop from platform to platform to get all the insights you need, but what if you had one dashboard with the key insights you need in one place? What Is Google Looker Studio, and How Does It Work?

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

Inbound marketing encompasses everything from blogging and social media to email marketing. Create Engaging Content Designed to Draw Leads In Your school’s content can be your secret to drawing prospects in, so you must create what your audience wants to see.

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