HEM (Higher Education Marketing)

JANUARY 4, 2023

At its core, a content calendar is a schedule that your team produces of the content you plan to publish. It includes the various types of content you will publish, such as blog posts, social posts, videos, webinars and podcasts, and outlines when and where this content will be released.

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HEPI

JANUARY 24, 2023

UCAS recently blogged for HEPI on the changes they are proposing to make to higher education applications in future. Here, Sarra Jenkins, a Politics teacher in Loughborough who is behind the successful @LGS_Politics twitter account, responds to UCAS’s proposals by looking at what they might mean for those on the cusp of higher education.

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HEMJ (Higher Ed Marketing Journal)

FEBRUARY 16, 2023

How to Develop a Student Persona : Strategies and Examples Why Student Personas Are Critical for Enrollment Marketing Success Knowing your customer is fundamental to any successful marketing campaign. Student personas should be used to help illustrate the prospective student’s journey in a way that will resonate with them.

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Today's Learner

FEBRUARY 3, 2023

A typical scenario is where you and your group are “locked” in a room and presented with a series of puzzles and challenges that you have to complete to “break out” before the imaginary zombies/bomb/assassins get you. Looking outside of the United States? Never fear, you can find escape rooms all over the world.

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The Change Leader, Inc.

SEPTEMBER 19, 2023

19 September · Episode 173 Leveraging PEP and EMI Data to Improve Institutional Value and Student ROI 37 Min · By Dr. Drumm McNaughton What does your institution need to improve to ensure you are providing the best ROI for students and in turn, financial stability for your institution?

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The Change Leader, Inc.

JANUARY 9, 2024

Drumm McNaughton In this episode of Changing Higher Ed podcast, listeners will gain an overview of how technology is reshaping the EdTech arena and the potential risks of the current state of OPMs. The university has established over 1,300 articulation agreements with community colleges across the country.

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HEM (Higher Education Marketing)

SEPTEMBER 27, 2023

Here’s a closer look at some of the top limitations and challenges that your team may face while working with AI-driven tools! AI algorithms are only sometimes easy to follow, making it difficult for marketers to understand how an AI prediction or solution came to be. There are also potential ethical and privacy concerns.

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eLiterate

JULY 10, 2023

I’ve been having trouble blogging lately. But now that I’m looking around, I don’t see much happening in EdTech. But at least at first glance, the EdTech sector looks frozen. But at least at first glance, the EdTech sector looks frozen. A little context Look, everything is a mess right now.

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eLiterate

APRIL 23, 2023

The one question I heard over and over again in hallway conversations at ASU+GSV was “Do you think there will be a single presentation that doesn’t mention ChatGPT, Large Langauge Models (LLMs), and generative AI?” ” While some of these predictions will be wrong, the common theme behind them is right. .”

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EAB

DECEMBER 18, 2023

Blogs 4 AI priorities for enrollment leaders ChatGPT and the other “new AIs” caught even the most expert of industry watchers by surprise, and fully understanding their potential impact will take some time. TaskRabbit, as you may know, is an app where you can hire people to assist you with pretty much anything.

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HEPI

MAY 17, 2024

We previously published a chapter by David Willetts , Minister for Universities and Science from 2010 to 2014, and another by Chloe Field , Vice President for Higher Education at the National Union of Students. Over the next few weekends, we will be running select chapters from that collection as Weekend Reading. per cent to £9,250.

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The Change Leader, Inc.

MARCH 7, 2023

However, few headlines highlight how machine learning and AI can benefit Higher Ed. Podcast Highlights Combining functions like Google’s “type-ahead” algorithm and plagiarism detectors can produce tools that will effectively evaluate whether students paraphrase well. This leads to automating this insight to refine itself.

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Humanities Technology Students Model 52

UIA (University Innovation Alliance)

JUNE 9, 2023

She immediately applied a lesson learned in her previous presidency: "Trust no one when you come in the door. You think that everybody is happy to see you there. The ones who hit you up first with that welcome card or email, be careful of them. Lessons for Higher Ed Leaders of Color A Conversation With Daria J.

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WCET Frontiers

OCTOBER 31, 2023

This is the second of our two-part blog post series on the recently released U.S. This one is about institutions complying with closure requirements in each state in which it serves students. The Department’s goal was to strengthen student protections within the PPA. Department of Education regulations.

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HEPI

APRIL 29, 2024

This longer HEPI blog was kindly authored by John Raftery, Principal at John Raftery & Associates , and Susan Lea, Founder and Principal at Sagewood Consulting. HEPI is hosting a webinar on student maintenance support next Thursday 9th May to mark the launch of a major new report. You can sign up here.

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Inside Higher Ed

FEBRUARY 27, 2023

Blog: Higher Ed Gamma In his autobiography, Mark Twain describes how he received word, out of the blue, that his favorite daughter had died. Here, I want to write about a book that has been sorely neglected: Scott Samuelson’s Seven Ways of Looking at Pointless Suffering. It said, ‘Susy was peacefully released today.’”

Humanities 89

Humanities Policy History Environment 89

EAB

JANUARY 30, 2023

Blogs What do enrollment leaders care most about in 2023? Review our poll results to find out. Each year, EAB surveys enrollment leaders at our partner institutions to learn what issues are top of mind for them. Our poll presented participants with fifteen proposed research initiatives, instructing them to pick their top five.

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Echo Delta

APRIL 20, 2023

Estimated Reading Time: 26 minutes In this episode, we dig into the results of a fresh survey from Niche , exploring the campus visit from the perspective of students and parents. This was a fun and informative conversation with two of the most thoughtful minds on the campus visit and I hope you enjoyed as much as I did.

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Campus Sonar

OCTOBER 5, 2022

How do you know you’re doing that? First you need to understand the conversation about your brand using three key metrics: share of voice, owned vs. earned conversation, and brand attribute conversation. the topics and desired mix of content you create) and your editorial calendar (i.e., What Is Content Strategy?

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EAB

DECEMBER 19, 2022

What we learned about the future of student success from 1,200 success leaders. CONNECTED is my favorite time of year in the Student Success Collaborative , and this year did not disappoint! Here are my 3 biggest takeaways from CONNECTED22: The pandemic is still affecting student success in critical ways.

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WCET Frontiers

MARCH 7, 2023

Reconciling these challenges is important as noncompliance could put institutions at risk of a variety of consequences including loss of access to student financial aid, repayment of student aid, accreditor sanctions, and others. As we mentioned, the report is available on the WCET website today.

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Inside Higher Ed

DECEMBER 21, 2022

Blog: Higher Ed Gamma The word “unconscious” is much in the news. Just look at some recent headlines: Canadians Struggle to Curb Unconscious Spending Habits Amid Rising Cost of Living. Unconscious gender bias more prevalent in men, survey finds. How To Mitigate Unconscious Bias In Customer Service Interactions=.

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WCET Frontiers

OCTOBER 31, 2023

This is the first of our two-part blog post series on the recently released U.S. The second post is about institutions complying with closure requirements in each state in which it serves students. The Department’s goal was to strengthen student protections within the PPA. Department of Education (the Department) regulations.

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HEPI

JULY 21, 2023

This blog was kindly authored for HEPI by GatenbySanderson , a people advisory firm which works with HE leaders. Context In 2004, Professor Martin Parker, then at the University of Leicester, published an article called Becoming Manager or The Werewolf Looks Anxiously in the Mirror, Checking for Unusual Facial Hair. [1]

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Echo Delta

NOVEMBER 14, 2021

These changes were impactful in a positive way, but how would they impact the effectiveness of many digital advertising tools? Thank you for being here. Thank you for taking time out of your day to join us. I hope this is a good use of your time, and please feel free to pass along the webinar recording if you like it.

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eLiterate

OCTOBER 10, 2022

But when just the right pressures come along, it can shift suddenly and dramatically until it finds a new equilibrium. For example, when Europeans came on ships to Australia, New Zealand, and the surrounding islands, the ships brought rats with them. An ecosystem can seem remarkably stable and resilient for a very long time.

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Echo Delta

NOVEMBER 7, 2021

As things dragged on, however, prospective students experienced a “Zoom fatigue.” Keeping students engaged through virtual visits. How tour guides are different in a post-pandemic world. If you want to know more about what we do, you can hop over to echodelta.co. Webinar Summary. Well, welcome everyone.

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HEPI

MARCH 20, 2023

This blog has been kindly written for HEPI by Julian Gravatt, Deputy Chief Executive (Policy, Curric ulum and Funding) at the Association of Colleges. For details on how to get a free place, see here. So, is it a threat that the Office for National Statistics (ONS) is looking at the status of UK national accounts?

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Higher Ed Marketing Lab

JULY 21, 2021

In this episode, we’ll be discussing the role of the Vice President–how it differs from other roles someone would occupy on the way to a VP-level position and what it takes to be a strong candidate if you’ve got your sights set on a VP-level job. Jarrett Smith: You’re listening to the Higher Ed Marketing Lab.

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The Change Leader, Inc.

JANUARY 8, 2022

The fifth and last installment in our series explores how higher education can reflect the ever-changing landscape of society and industry to meet their needs and expectations. Higher education’s future depends on the ability of board members and campus leaders to work together to chart a course through very turbulent waters.

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The Change Leader, Inc.

DECEMBER 17, 2021

In the last of our Embracing a New Model for Higher Ed Governance series , we discuss how board roles continue to shift, even as higher education’s focus evolves with the rapidly changing environment. This committee should be meeting with the president at least monthly to find out what is happening and to provide guidance, as necessary.

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EAB

AUGUST 29, 2023

You can join the conversation on social media using #EABOfficeHours. EAB’s Madeleine Rhyneer and Autumn Baggett-Griggs explore findings from a recent poll that identifies the top concerns of enrollment leaders. They also share advice for admissions leaders on how to address these challenges. Review our poll results to find out.

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HEM (Higher Education Marketing)

MAY 24, 2023

Reading Time: 10 minutes It’s undeniable that schools looking to reach prospects more directly need to develop a higher education email marketing strategy. Understanding CTAs and What Makes Them Unique in Emails At its core, a CTA is a prompt that encourages prospects to take a desired action.

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HEM (Higher Education Marketing)

SEPTEMBER 14, 2022

Reading Time: 10 minutes Has a prospective student shown interest in your school? If yes, then it’s time for you to trigger your recruitment email campaign. . Email is an integral marketing tactic for engaging prospective students and nurturing their interest in your school. What does that look like for your school?

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HEM (Higher Education Marketing)

MARCH 6, 2024

Over the past years, Search Engine Optimization (SEO) has emerged as a cornerstone in crafting this online identity, serving as the bridge that connects schools to prospective students, parents, and the broader academic community. When you ask a specific question in a search engine, like “What does XYZ College specialize in?”

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HEM (Higher Education Marketing)

JULY 19, 2023

Not only will this help schools position themselves as leaders, but it will also encourage prospective students to explore the offerings available. A solid inbound marketing strategy can help you highlight your school’s unique selling points, attract prospective students, and help them move along the enrollment funnel.

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EAB

DECEMBER 18, 2023

Blogs How to lead change when the change requires buying a new technology A step-by-step guide for change champions Leading change in any context is hard. groan, but they point to an underlining need for newer and better technologies to scale our efforts and provide a modern student experience.

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