There Are No Quick Fixes in Higher Education Marketing
SEPTEMBER 12, 2023
When partnerships between schools and higher education marketing vendors yield suboptimal results, the reason can often be traced back to a lack of clarity about the root of the problem that needs to be solved. Schools want a quick fix for their perceived problems. There are plenty of vendors who claim to have an easy solution. But if neither party has dug deep enough to uncover a problem’s actual source, the school will inevitably end up disappointed.