PeopleAdmin

DECEMBER 8, 2022

Are you ready to tackle a new year and new HigherEd trends? Read on for a reflection on the biggest trends and challenges for HigherEd in 2022 and a look at the incoming 2023 HigherEd trends! Read on for a reflection on the biggest trends and challenges for HigherEd in 2022 and a look at the incoming 2023 HigherEd trends!

Retention 52

Retention Recruitment Professional Development Technology 52

HEM (Higher Education Marketing)

MARCH 15, 2023

By applying the right tips for email marketing and creating compelling email campaigns, schools can successfully guide prospects through the enrollment funnel. The key goal when applying this top email marketing tip is to write emails for prospects that make a difference, enticing them to read and engage further with your school.

Schooling 78

Schooling Recruitment Achievement Scholarship 78

PeopleAdmin

JUNE 29, 2023

Higher education institutions are always working to attract students, faculty, and staff. Human resources teams can take a similar tactic. “As Partnership Ask your enrollment marketing team for tips! On one side, admissions teams work hard to recruit and admit students to study at the institution.

Advocate 52

Advocate Humanities Recruitment Community College 52

Thinking Cap Agency

NOVEMBER 8, 2021

In a post-2020 environment, higher education marketing is more competitive than ever—and marketers need to be nimble to adapt to ever-changing tactics and strategies. The first step to any successful higher education marketing strategy is to define your student personas. Here’s how to market your language school.

Schooling 52

Schooling Higher Education Recruitment Guidance 52

Campus Sonar

AUGUST 15, 2023

Incoming students are one of higher ed’s most important audiences. Changes in Perspectives As you’re listening to your admissions audiences and planning your recruitment messaging for the next enrollment cycle, consider using tactics from our SDSU research to reach prospective students from targeted academic areas.

Students 52

Students Recruitment Guidance Advise 52

HEMJ (Higher Ed Marketing Journal)

AUGUST 2, 2022

Tips to build organic attention without a football team or Top 50 US News & World Report ranking. Channels & tactics where underdogs can shine (and which ones to avoid). Explore building a personalized experience with the resources you have. Breaking down budget spend for brand and marketing.

Retention 40

Retention Schooling Deans Recruitment 40

Inside Higher Ed

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? These are questions higher education marketers and communicators are no doubt contemplating in the wake of ChatGPT , an AI tool that went viral after American firm OpenAI launched it in November.

Humanities 65

Humanities Engineering Deans Higher Education 65

EAB

JUNE 12, 2023

Gamification is used in marketing to engage potential customers using fun and interactive tactics. Using gamification in this way may engage students more quickly and effectively than other forms of lead generation, yielding a higher-quality lead while lowering acquisition cost. What are the 5 don’ts of digital lead generation?

Recruitment 52

Recruitment Administration Students Adult Education 52

HEM (Higher Education Marketing)

JUNE 14, 2023

Here are some top tips to help your school succeed. Why Consider Collaborating with an Education Marketing Agency Working with a higher education marketing agency may seem daunting for some schools, but the collaboration promises many advantages.

Schooling 88

Schooling Education Higher Education Recruitment 88

EAB

APRIL 24, 2023

Here are a few tactics to convert as many admits to enrollments as possible. For example, I work with an institution who noticed that their melt was higher than in past years. Hear more tactics to increase yield in your graduate and adult-serving programs. Ready to find out more?

Recruitment 52

Recruitment Adult Education Faculty Institution 52

Echo Delta

SEPTEMBER 7, 2023

In addition, many are reporting higher no-show rates among those who are registering to visit. There are many culprits to blame, such as higher travel prices including flights, gas, and hotels, and the fear of a pending recession. I’m sharing some of his tactics below. Unfortunately, for most institutions, they have not.

Scholarship 40

Scholarship Schooling College Institution 40

EAB

JUNE 8, 2023

3 tips for innovative program design 4. Learn more Get more insights How graduate enrollment leaders are keeping up with changing recruitment expectations June 8, 2023 4 tactics to reach, recruit, and enroll “stealth shoppers” April 25, 2023 Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

Adult Education 52

Adult Education Recruitment Degree Administration 52

EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Organization 52

Organization Adult Education Recruitment Provost 52

EAB

OCTOBER 17, 2022

The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex. Current Tactics Aren't Reaching Prospective Graduate and Adult Learners. -->. September 16, 2022.

Recruitment 52

Recruitment Model Law School Schooling 52

College Marketing Group

FEBRUARY 1, 2023

This means using SEO tactics to make yourself more visible when users search the app. Higher engagement on TikTok can boost your search visibility on Google. Here’s tips on how to master SEO for TikTok. Here are some tips for boosting our TikTok SEO with this account in mind: Find your target audience.

Engineering 52

Engineering College 52

EAB

OCTOBER 14, 2022

And as graduate enrollment leaders know, the marketing tactics and messages that support undergraduate programs won’t all resonate with prospective graduate students. 5 Tips to Reach, Engage, and Enroll a More Diverse Graduate Student Body. career advancement, career change). September 16, 2022. August 26, 2022. August 25, 2022.

Achievement 52

Achievement Retention Recruitment Law School 52

UIA (University Innovation Alliance)

FEBRUARY 15, 2023

As we approach our ten-year anniversary of accelerating student success innovation across higher education to drive social and economic mobility nationwide, I am grateful and humbled that this movement has expanded and evolved to inspire so many institutions and student success leaders beyond the UIA.

Advise 59

Advise Leadership Higher Education Organization 59

Thinking Cap Agency

FEBRUARY 14, 2022

However, a one-size-fits-all marketing strategy simply won’t cut it in today’s higher education marketing landscape. When it comes to marketing your nursing school, your team needs to be laser-focused, highly strategic, and have an in-depth knowledge of cutting-edge marketing tactics. We have them in our database already.

Schooling 52

Schooling Higher Education Recruitment Achievement 52

UIA (University Innovation Alliance)

FEBRUARY 10, 2023

As we approach our ten-year anniversary of accelerating student success innovation across higher education to drive social and economic mobility nationwide, I am grateful and humbled that this movement has expanded and evolved to inspire so many institutions and student success leaders beyond the UIA.

Advise 52

Advise Leadership Higher Education Organization 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 5, 2022

When you’re in the higher education space, you’ll inevitably hit a roadblock at some point. Maybe your competitor schools achieve higher application rates, star in more news stories, or receive more donor funding. Like traditional PR, digital PR helps higher education institutions meet, and even exceed, their marketing goals.

Higher Education 52

Higher Education Education Faculty Engineering 52

EAB

JUNE 27, 2023

One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Follow the podcast on Spotify , Google Podcasts , Apple Podcasts , SoundCloud , and Stitcher , or visit our podcast homepage for additional episodes.

Recruitment 52

Recruitment Adult Education Faculty Deans 52

HEMJ (Higher Ed Marketing Journal)

MARCH 15, 2023

Why Higher Ed Marketing Needs a Seat at the Table During Online Program Planning & Development While launching hundreds of online degree programs over the last decade, we at Archer Education have seen most colleges and universities consistently make the same mistake. Clear Budget Expectations The competition in higher ed is fierce.

Degree 52

Degree Retention Organization Higher Education 52

HEM (Higher Education Marketing)

JUNE 28, 2023

Below is a screenshot that reveals how this data is laid out: Pro Tip : As with the User Acquisition Report, you can leverage filters to get even more focused data in this report. That way, once you attract them with your TOFU tactics, they’re more likely to explore your content and school offerings more seriously.

Schooling 71

Schooling Organization Recruitment Education 71

Creatrix Campus

FEBRUARY 16, 2023

Background - The higher education in Qatar Background - The higher education in Qatar Qatar’s higher education sector, roughly around 2002 was still in its early stages of development. Over time, the higher education sector in Qatar grew and matured, and new institutions were established to meet the growing demand for education.

Education 52

Education Facilities Higher Education Educational Systems 52

HEM (Higher Education Marketing)

SEPTEMBER 6, 2023

It’s a direct and instant interaction that promotes positive communication and relationship building, making it an effective lead-nurturing tactic. The post Nurturing Leads Towards Application with Your School’s Student Portal: A Guide for Success appeared first on Higher Education Marketing.

Students 87

Students Recruitment Schooling Scholarship 87

Academic Tech Tips

JUNE 8, 2021

The formal lecture is among the oldest teaching methods and has been widely use in higher education for centuries. Consider the following tactics… Use questions that engage and challenge the students. Focus them on core content, current events, higher order thinking about concepts. .

Medical School 52

Medical School Students Model Environment 52

HEM (Higher Education Marketing)

APRIL 10, 2024

Remember these tips: Start By Establishing Your Mission A clearly defined mission helps align the content with your core values and educational objectives, ensuring that all marketing efforts align with your school’s unique brand. What is inbound marketing?

Schooling 91

Schooling Humanities Achievement Engineering 91

HEM (Higher Education Marketing)

MARCH 14, 2023

We will also provide tips for how to spot fraudulent messages and some suggestions for what to do next if this happens to your school. Time Limit: Scam messages frequently use pressure tactics to cause their victims to feel like they need to act right away. In the case of this email, it states that the user has 24 hours to respond.

Schooling 52

Schooling Policy Administration Higher Education 52

HEM (Higher Education Marketing)

OCTOBER 5, 2022

Here’s an introduction to video marketing best practices and we break down the steps you’ll need to take, along with top tips and best practices, to help you successfully create and promote your video content—all while working on a limited budget. Not sure how to get started? Identify Your Goals and Audience in a Video Marketing Strategy.

Schooling 81

Schooling Scholarship Higher Education Achievement 81

EAB

NOVEMBER 14, 2022

Our researchers only expect this reliance on grad enrollment to grow as the rate of would-be undergraduate students opting out of higher ed increases. Download our new playbook for more tactics to set realistic grad goals. Get tips on how your institution can set—and achieve—goals for your graduate programs.

Law School 52

Law School Retention Recruitment Faculty 52

Echo Delta

FEBRUARY 21, 2024

Subscribe to the Higher Ed Marketing Lab Apple Podcasts Spotify Stitcher Google Podcasts Transcript Jarrett Smith: You are listening to the Higher Ed Marketing Lab. Subscribe to the Higher Ed Marketing Lab Apple Podcasts Spotify Stitcher Google Podcasts Transcript Jarrett Smith: You are listening to the Higher Ed Marketing Lab.

Students 40

Students Institution College Professional Development 40

HEM (Higher Education Marketing)

AUGUST 30, 2023

Furthermore, ranking high is not only important for getting free website traffic, but also because users tend to have higher trust in the websites that appear first on their search results. Pro tip: Mohammed suggests organizing all the data in an Excel file for convenient comparison.

Organization 67

Organization Engineering Education Schooling 67

HEM (Higher Education Marketing)

JANUARY 3, 2024

If so, you’re in good company because this is probably the most common requirement we hear about when speaking with higher ed marketers. For example, having the New York Times link to your site from within a story about well-run higher ed institutions. The more authority your site has the higher you rank.

Students 52

Students Engineering Higher Education Recruitment 52

HEM (Higher Education Marketing)

JANUARY 3, 2024

If so, you’re in good company because this is probably the most common requirement we hear about when speaking with higher ed marketers. For example, having the New York Times link to your site from within a story about well-run higher ed institutions. The more authority your site has the higher you rank.

Students 52

Students Engineering Higher Education Recruitment 52

EAB

JULY 27, 2023

On top of the financial burden, shifting perceptions of the value of higher education are also impacting their desire to engage with your institution. In this blog post, we’ll explore two key roadblocks that impact the engagement of young alumni and tips to combat them. Tip: Personalize all touchpoints to the individual alumnus.

Organization 52

Organization Achievement Leadership Higher Education 52

EAB

DECEMBER 18, 2023

Add technology to the mix and it becomes even harder, especially in higher ed, an industry with analogue roots in which institutions are de-centralized by nature and habits favor consensus-driven decision-making. In each “practical tip” throughout the post, I’ll direct you to a specific tool in the toolkit to help you get started.

Technology 52

Technology Leadership Program Review Faculty 52

HEM (Higher Education Marketing)

NOVEMBER 23, 2022

Digital marketing is complex, so without a plan, your efforts will be a mishmash of random tactics that don’t fit together strategically, and that will both lead to wasted money and disappointing results. . The ad shows on the sidebar, next to relevant content about studying tips and introduces prospects to the school brand and its messaging.

Education 84

Education Engineering Schooling Model 84