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The Power of Student Testimonials

HEMJ (Higher Ed Marketing Journal)

Using Student Profiles as Content Marketing Tools Last year, I wrote about the importance of organic content in higher education marketing. For the purposes of this article, I’ll refer to student testimonials and student profiles interchangeably when I mean full-length, written content pieces about a student or a graduate.

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Page Appointed President of Stillman College

Diverse: Issues in Higher Education

Page will become president of Stillman College, effective July 1. Page Page is currently provost and vice president for academic affairs at Savannah State University. Previously, Page was vice president in the Division of Academic Affairs and professor of English at Dillard University. Dr. Yolanda W.

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Leveraging Dynamic Content in Higher Education Marketing

MindMax

Like an advanced version of variable content —basic HTML like Hello %%first_name%% used to address recipients by name—dynamic content delivers personalized messages to individual prospects depending on where they are in the marketing cycle. actions hidden behind a button click) Lead scores.

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How to Create the Perfect Lead Gen Landing Page for Your School

HEM (Higher Education Marketing)

Reading Time: 7 minutes If your school has been trying to get new leads online , you might be familiar with lead-generation landing pages. These pages are used in various marketing campaigns, including email marketing, social media advertising, pay-per-click (PPC) advertising, and content marketing. Get in touch with us today.

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7 Landing Page Dos and Don’ts for Your School to Follow

HEM (Higher Education Marketing)

Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season.

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UPCEA MEMS Conference: AI, Authenticity, Limitations of Measurement

MindMax

One thing I love about this conference, hosted by UPCEA, is that it attracts a broad cross-section of higher education professionals: everyone from deans and provosts to higher ed marketing and enrollment management specialists. (As AI has a lot to show us, but based on its capabilities today, I remain skeptical.

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Humane Ingenuity 45: What AI Tells Us About Art

Dan Cohen

Before one can become a Cassandra or Pollyanna about the uses or abuses of impressive text-to-image AI tools like DALL•E and Midjourney , it is worth stepping back and reflecting about the fundamental nature of this new technology. One can’t be churlish about this. If so, what does that tell us?