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How to Boost School Social Media Visibility With Social SEO

HEM (Higher Education Marketing)

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. In addition, great social media SEO can also influence your online presence and search engine rankings in various ways.

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Targeting: Search Intent in Content and Ads

College Marketing Group

Most people search for “organic white wine near me.” Finally, “near me” limits your search to places near your location where you’re most likely to find this product. Now, put yourself in the shoes of a website owner. Keyword targeting helps you build strong search rankings that result in steady web traffic to your site.

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Keyword Targeting: Search Intent in Content and Ads

College Marketing Group

Most people search for “organic white wine near me.” Finally, “near me” limits your search to places near your location where you’re most likely to find this product. Now, put yourself in the shoes of a website owner. Keyword targeting helps you build strong search rankings that result in steady web traffic to your site.

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AI companions to replace the prospectus?

The PIE News

Research from Deloitte also suggests that over a quarter of people in the UK have used generative AI tools over the past year after an explosion in the number of open source artificial intelligence platforms available for personal or professional productivity. They don’t do personalisation anywhere near the level they need to.”

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The Power of Student Testimonials

HEMJ (Higher Ed Marketing Journal)

Talking to your students and alumni provides a lot of value: You’re not just getting a piece of content for your website, you’re learning what your students like and don’t like about the program, experience, and institution as a whole. Publish Profiles on Your Website First, publish the student profiles on your website.

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Capturing Reality: Authentic Stories of Disability Students

The Higher Ed Marketer

Ryan Wilson , CEO of Team Trust Productions , tells us how colleges and universities can make top grades in authentic storytelling for students with disabilities. Check out these resources we mentioned during the podcast: - Team Trust Productions. Join us as we discuss: -Why higher ed is lagging behind in disability inclusion (8:54)

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Why Local SEO Is Important for Attracting Student Customers

College Marketing Group

Today’s students are likely to whip out their phones, searching for nearby food spots open late. Local search engine optimization, also known as local SEO, helps you reach nearby customers whether you have a brick-and-mortar location or are building an online storefront. Good local SEO means you show up in local search results.