University Business

JANUARY 2, 2024

As savvy, digital native students gain more data on college prospects, their preferences are starting to mirror adult populations, said Greg Clayton, president of enrollment management services at EducationDynamics, a company that provides marketing and enrollment support services. Greenville County Schools (S.C.)

Students 116

Students Degree Model Recruitment 116

HEM (Higher Education Marketing)

FEBRUARY 28, 2024

This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews. Schools must adapt their social listening strategies to these new dynamics. The benefits of social listening are manifold.

Schooling 88

Schooling Recruitment Program Review Retention 88

HEM (Higher Education Marketing)

MARCH 27, 2024

Reading Time: 6 minutes The digital advertising landscape is evolving rapidly. Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. Feel free to reach out for our expert digital marketing services.

Education 92

Education Allocate Schooling Recruitment 92

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

In fact, some schools have experienced record growth over the last five years, and no higher education institutions are better positioned for continued growth in the next decade than community colleges. But not all colleges and universities are seeing declines.

Community College 82

Community College College Technology Inclusivity 82

MindMax

JANUARY 4, 2023

How MindMax has helped schools across the country boost web traffic, increase student response rates, grow enrollments, and generate millions of dollars in additional revenue. Across the schools MindMax partnered with, there were three primary audiences targeted for summer enrollment: High schoolers in pre-college programs.

Arts And Sciences 130

Arts And Sciences Liberal Arts Schooling Continuing Education 130

University Business

MARCH 15, 2024

Considering online enrollment has grown by 90% in the last six years while traditional university enrollment has declined, offering competitive digital modalities is a no-brainer. “Thoughtfully crafted marketing and enrollment coaching strategies … help students make informed decisions on their timelines.”

Students 98

Students Degree Schooling Technology 98

HEM (Higher Education Marketing)

MARCH 27, 2024

Reading Time: 6 minutes The digital advertising landscape is evolving rapidly. Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. Feel free to reach out for our expert digital marketing services.

Education 84

Education Allocate Schooling Recruitment 84

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Students 59

Students Recruitment Adult Education Continuing Education 59

HEM (Higher Education Marketing)

NOVEMBER 1, 2023

Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange. However, schools needing more resources and strategies may need help navigating the competitive educational landscape to attract qualified prospects.

Recruitment 87

Recruitment Students Allocate Engineering 87

HEM (Higher Education Marketing)

MARCH 12, 2024

Reading Time: 3 minutes Did you know that 96% of consumers prefer to watch short-form video content to learn about a product or service? In today’s digital world, video content has become the cornerstone of effective communication and engagement. Read on to discover the power of short-form video content!

Schooling 52

Schooling Higher Education Education Students 52

HEMJ (Higher Ed Marketing Journal)

MAY 7, 2024

That means the traditional higher education market is shrinking, inciting fears of an enrollment cliff. Awareness — Individuals do not know they want to pursue a degree and may not even be aware of your school. They’re more likely to be familiar with your school and brand. They also include familiarity tactics.

College 52

College Higher Education Degree Schooling 52

Coursera blog

MARCH 27, 2024

The Ministry of Human Services and Social Security and the Guyana Women’s Leadership Institute collaborated with Coursera to launch The Women’s Investment and Innovation Network (WIIN) program, training over 4,000 women in entrepreneurship, digital, finance, and resilience skills.

Empower 52

Empower Leadership Humanities Inclusivity 52

Inside Higher Ed

AUGUST 18, 2022

In this post, I'd like to amplify the report's findings on centralization vs. distribution of online student services (Figure 5) and offer some thoughts. 1 - Figure 5 gives a good list of the critical services a university must provide for online programs. None of the services can be skipped.

Students 84

Students Leadership Degree Recruitment 84

University Business

DECEMBER 16, 2022

In FY2022, costs rose in all eight components HEPI tracks each year: faculty salaries, administrative salaries, clerical salaries, service employee salaries, fringe benefits, miscellaneous services, supplies and materials, and utilities. Miscellaneous services: saw the highest growth at 4.3%. Clerical costs: rose 5.2%.

Higher Education 122

Higher Education Faculty Administration Institution 122

HEM (Higher Education Marketing)

MARCH 15, 2023

Reading Time: 10 minutes New technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is as strong as ever. It provides schools with direct access to prospective students interested in learning more about them, making it an invaluable platform for student recruitment.

Schooling 77

Schooling Recruitment Achievement Scholarship 77

MindMax

SEPTEMBER 27, 2022

In today’s digital world, people expect highly personalized experiences from brands across all industries. Colleges and universities must be prepared to keep up with this trend to maintain their spot in an increasingly competitive market. How to Use Dynamic Content in Higher Education Marketing.

Higher Education 130

Higher Education Education Allocate Technology 130

HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! Outdated Email Campaign Strategies When it comes to your higher ed institution’s 2024 marketing tactics, you don’t want to be stuck in the past.

Students 98

Students Higher Education Inclusivity Allocate 98

HEM (Higher Education Marketing)

APRIL 10, 2024

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. How should you use the platform to build a strong presence as a business school? Let’s explore.

Schooling 90

Schooling Humanities Achievement Engineering 90

Inside Higher Ed

MARCH 17, 2023

What began in 1996 as an audacious attempt to archive and preserve the World Wide Web has grown into a vast library of books, musical recordings and television shows, all digitized and available online, with a mission to provide “universal access to all knowledge.” Libraries are defined by collections, services and values.

Provost 144

Provost Organization Scholarship Technology 144

University Business

JANUARY 10, 2024

College campus dining services found themselves struggling to survive after the pandemic, and the whiplash it generated requires it to critically rethink its operations and enact new strategies for the years to come, according to a new report from the National Association of College & University Food Services (NACUFS).

Facilities 59

Facilities Retention Recruitment Technology 59

HEPI

MARCH 24, 2023

As part of digital resources, a lot of universities pay for, and then offer students free access to LinkedIn learning via a university account. Is this actively communicated to students outside of engagements with career services as a useful resourceful? Are university students taking full advantage of this resource?

Arts And Sciences 130

Arts And Sciences Humanities Higher Education Advocate 130

The PIE News

JULY 6, 2023

Inflexion and Times Higher Education In 2019 Times Higher Education was separated out from the wider TES Global business and acquired by Inflexion , a mid-market private equity firm, investing in high growth businesses, for an undisclosed fee.

University Ranking 84

University Ranking Higher Education Degree Recruitment 84

University Business

SEPTEMBER 26, 2023

Thanks to digital platforms increasing students’ awareness of postsecondary opportunities, colleges’ recruitment processes have become crowded with other suitors. Specifically, 55% of students applied to some schools because they received an application fee waiver.

Recruitment 105

Recruitment Scholarship Schooling College 105

HEM (Higher Education Marketing)

JANUARY 31, 2024

Though this feature is available to all social media users, over the past years, more and more companies, schools included, have started using it as a part of their marketing strategy. This significant trend underscores the importance of schools embracing live streaming as part of their marketing and communication strategies.

Schooling 76

Schooling Achievement History Recruitment 76

The PIE News

MAY 24, 2023

The school offers a “modern, interactive learning environment” in the downtown area of the city in South Australia. It offers courses on English language, English-language teaching and targeted qualifications in business, management and marketing. “If you haven’t been to Adelaide, you need to go.

Environment 95

Environment Schooling Institution 95

Inside Higher Ed

MARCH 27, 2023

copyright law when it digitized countless physical books from four major book publishers and offered them online. During that period, the Internet Archive allowed visitors to its website unlimited access to digitized books it had scanned from print copies. ” Libraries that engage in controlled digital lending do so in many ways.

Organization 123

Organization Technology Law School Institution 123

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed.

Schooling 87

Schooling Education Higher Education Recruitment 87

HEM (Higher Education Marketing)

OCTOBER 18, 2023

Reading Time: 7 minutes It is now well known that Gen Zers and Millennials navigate the digital landscape, using social media not just for connection and entertainment but also as a dynamic search engine. This phenomenon has already changed and will continue to shape how school social media content is created and shared.

Schooling 75

Schooling Engineering Organization Achievement 75

HEM (Higher Education Marketing)

JANUARY 3, 2024

Since hybrid and remote work formats have gained popularity, many marketing managers wonder how to balance their team’s productivity and well-being. In the education industry, many schools are increasingly investing in strategies and resources to address these concerns and foster a productive team culture amid these changing work dynamics.

Environment 93

Environment Achievement Organization Allocate 93

HEM (Higher Education Marketing)

JULY 5, 2023

Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.

Schooling 78

Schooling Education Recruitment Humanities 78

University Business

NOVEMBER 16, 2023

Moreover, a survey from StraighterLine and UPCEA found that 61% of stopped-out students were either extremely, very or somewhat likely to return to school and earn a degree. This is great news for schools seeing their traditional-aged student prospects dwindling.

Students 116

Students Degree Higher Education Schooling 116

HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. Example: Whenever HEM starts working with a school, we first develop a strategy.

Higher Education 81

Higher Education Engineering Education Schooling 81

Liaison International

JANUARY 22, 2024

Cloud State Streamlines Admissions and Boosts Enrollments with Enrollment Marketing overall since before the pandemic. To do that, the school relied on Liaison’s Enrollment Marketing Platform (EMP)—an automated inquiry response and multi-touch marketing campaign solution that engages prospects from first interest to the first day.

Empower 59

Empower Environment Achievement Schooling 59

HEMJ (Higher Ed Marketing Journal)

AUGUST 7, 2023

The Digital University Ecosystem: Engaging and Supporting Students With Technology The modern student makes meaningful contact with a prospective college or university before they ever set foot on its campus. Students use websites to answer questions such as: Is this school right for them? Use Engaging Language. Embed Media and Images.

Technology 78

Technology Schooling Empower Retention 78

University Business

APRIL 9, 2024

During the pandemic, students in high school, as well as other digital natives, honed their abilities to respond to technical content delivery while balancing the need to work and sustain their daily lives through a personalized schedule. 1 concern of students is cost, but a close second is simply that they don’t like going to school.

Equity 52

Equity Model Community College Higher Education 52

EAB

NOVEMBER 7, 2022

2 emerging law school recruitment challenges – and how to address them. In the last 20 years, law school enrollment has been anything but consistent. And in 2021 – due in part to the pandemic, political shifts, and LSAT exam delivery changes – law school enrollment and median LSAT scores spiked. Your current undergrads.

Law School 52

Law School Recruitment Schooling Degree 52

EAB

NOVEMBER 6, 2023

Blogs 5 career services to support your professional and adult learners Build these services to aid your current students and stand out to prospects Career services are going to be especially important to your graduate and adult students in 2024. Read on for ways to support your adult learners through career services.

Professional Development 52

Professional Development Arts And Sciences Recruitment Further Education 52