HEM (Higher Education Marketing)

MARCH 15, 2023

Reading Time: 10 minutes New technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is as strong as ever. Succeeding with email requires knowing which types of emails to send and using industry best practices to stand out.

Schooling 78

Schooling Recruitment Achievement Scholarship 78

HEM (Higher Education Marketing)

NOVEMBER 8, 2023

Reading Time: 7 minutes Customer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni, and staff. Understanding these metrics and how your school is performing can help you set realistic goals and address potential gaps. What Are CRM Metrics?

Schooling 88

Schooling Recruitment Allocate Retention 88

HEPI

APRIL 3, 2024

The Buckland Review rightly centres on how employers should change their behaviour and practices in the direction of an inclusion by design approach and outlines various methods to enable this underused and unrecognised pool of talent to access the labour market. which explores the destinations disabled graduates in the UK.

Disadvantaged 114

Disadvantaged Recruitment Inclusivity Allocate 114

The PIE News

APRIL 1, 2024

Because of our changing situation we’re expecting some level of flexibility from the school. But the school has been quite rigid about it actually. Most of the students cannot combine the pressure from the school [with work], the academic pressure is a full-time course on its own.” The decision was later rescinded after appeal.

Students 116

Students Scholarship Schooling Degree 116

MindMax

JANUARY 4, 2023

How MindMax has helped schools across the country boost web traffic, increase student response rates, grow enrollments, and generate millions of dollars in additional revenue. Across the schools MindMax partnered with, there were three primary audiences targeted for summer enrollment: High schoolers in pre-college programs.

Arts And Sciences 130

Arts And Sciences Liberal Arts Schooling Continuing Education 130

EAB

DECEMBER 27, 2023

Blogs 4 takeaways from marketing to graduate students in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. New growth and centralization of services mandates were imposed on PCO leaders.

Students 59

Students Recruitment Adult Education Continuing Education 59

HEM (Higher Education Marketing)

JULY 5, 2023

Though it might seem like these tools are new and coming out of nowhere, AI marketing tools have been around for a while, working in the background and helping businesses reach their marketing goals. If used adequately, AI in education marketing can lead to a turning point for many schools.

Schooling 80

Schooling Education Recruitment Humanities 80

HEM (Higher Education Marketing)

JANUARY 10, 2024

For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Thus, adopting a CRM system can help streamline your school’s recruitment processes and enhance your team’s productivity.

Higher Education 97

Higher Education Education Recruitment Schooling 97

HEMJ (Higher Ed Marketing Journal)

MARCH 12, 2024

In fact, some schools have experienced record growth over the last five years, and no higher education institutions are better positioned for continued growth in the next decade than community colleges. But not all colleges and universities are seeing declines.

Community College 82

Community College College Technology Inclusivity 82

MindMax

SEPTEMBER 15, 2022

If you’re like many of the schools we partner with, you may initially feel apprehensive about seeking third-party support. Could an outside company ever possibly understand the nuances of your school’s mission , programs, and prospective students well enough to deliver meaningful results? Reliable resources for added bandwidth.

Department 130

Department Schooling Organization Institution 130

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. With this in mind, how can you ensure that you can continue to access the data you need to reach marketing objectives for your school?

Education 93

Education Allocate Schooling Recruitment 93

HEM (Higher Education Marketing)

APRIL 10, 2024

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. How should you use the platform to build a strong presence as a business school? Let’s explore.

Schooling 92

Schooling Humanities Achievement Engineering 92

Diverse: Issues in Higher Education

MAY 13, 2024

Michael Koppenheffer The report draws on responses to EAB’s 2024 First-Year Experience Survey, which asked almost 13,000 2023 high school graduates a series of questions related to overall college student perspectives, experiences, and satisfaction. College satisfaction also only decreased as household income did.

College 110

College Students Educational Psychology Environment 110

HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. With this in mind, how can you ensure that you can continue to access the data you need to reach marketing objectives for your school?

Education 85

Education Allocate Schooling Recruitment 85

HEM (Higher Education Marketing)

AUGUST 16, 2023

Reading Time: 5 minutes Higher Education Marketing (HEM) is celebrating its 15 th anniversary as its milestone this month. Our 15th company anniversary marks our growth as a reliable education marketing partner to schools and educational institutions of all kinds around the world. It’s how the company started. The solution? “By

Recruitment 84

Recruitment Achievement Technology Schooling 84

HEM (Higher Education Marketing)

SEPTEMBER 6, 2023

Reading Time: 8 minutes A school’s student portal should be a space that attracts prospects and naturally guides them through the admissions funnel. Schools looking to maximize this space and use it as a tool for nurturing leads can generate great results by applying industry best practices and prioritizing easy and quick communication.

Students 87

Students Recruitment Schooling Scholarship 87

University Business

NOVEMBER 16, 2023

Moreover, a survey from StraighterLine and UPCEA found that 61% of stopped-out students were either extremely, very or somewhat likely to return to school and earn a degree. This is great news for schools seeing their traditional-aged student prospects dwindling.

Students 116

Students Degree Higher Education Schooling 116

Diverse: Issues in Higher Education

AUGUST 28, 2023

It’s crucial for historically Black schools to understand these students if the HBCU boom is to be more than a blip. More specifically, HBCU seekers were nearly 50% more likely than non-HBCU seekers to prize strong school spirit and traditions, and more than two and a half times more likely to say that they wanted active Greek life.

Students 98

Students Recruitment Schooling Scholarship 98

Diverse: Issues in Higher Education

AUGUST 28, 2023

It’s crucial for historically Black schools to understand these students if the HBCU boom is to be more than a blip. More specifically, HBCU seekers were nearly 50% more likely than non-HBCU seekers to prize strong school spirit and traditions, and more than two and a half times more likely to say that they wanted active Greek life.

Students 98

Students Recruitment Schooling Scholarship 98

EAB

SEPTEMBER 20, 2023

Appily combines EAB’s suite of student services into a one-stop destination where visitors can discover colleges, take virtual tours, find scholarships, explore majors, and match with schools. The Appily site is free for students. For more information on Appily and its features, please visit appily.com.

Scholarship 98

Scholarship College Students Leadership 98

University Business

SEPTEMBER 26, 2023

While email and institutions’ college websites still dominate as students’ preferred mode of communication and point of contact , it can be difficult for colleges that aren’t already on students’ radars to make an impact by using these tools.

Recruitment 105

Recruitment Scholarship Schooling College 105

HEM (Higher Education Marketing)

JANUARY 3, 2024

Since hybrid and remote work formats have gained popularity, many marketing managers wonder how to balance their team’s productivity and well-being. In the education industry, many schools are increasingly investing in strategies and resources to address these concerns and foster a productive team culture amid these changing work dynamics.

Environment 94

Environment Achievement Organization Allocate 94

HEM (Higher Education Marketing)

JANUARY 31, 2024

Though this feature is available to all social media users, over the past years, more and more companies, schools included, have started using it as a part of their marketing strategy. This significant trend underscores the importance of schools embracing live streaming as part of their marketing and communication strategies.

Schooling 77

Schooling Achievement History Recruitment 77

HEPI

JANUARY 24, 2024

Better health, a greater propensity to volunteer and the intergeneration effect of graduate parents supporting children who do better at school all have a quantifiable benefit to the country. I will respectfully disagree with our Prime Minister. The UK is not alone in seeking to increase the share of our population educated to tertiary level.

Higher Education 138

Higher Education Education Policy Equity 138

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

Reading Time: 11 minutes You invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t? With so many digital channels, most schools face fragmented data that can hold them back from determining which efforts produce the results they seek. What are your conversion rates by source?

Schooling 79

Schooling Model Recruitment Applied Science 79

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed.

Schooling 88

Schooling Education Higher Education Recruitment 88

HEM (Higher Education Marketing)

MAY 31, 2023

Reading Time: 11 minutes Any school looking to increase its engagement on social media may be keen to know about the positive impact a student ambassador program can have. Not yet sold on the idea of student ambassadors for your school? Schools looking into influencer marketing can use these statistics to their advantage.

Schooling 93

Schooling Students Recruitment Advocate 93

HEM (Higher Education Marketing)

SEPTEMBER 28, 2022

Your school can get on board with this service to communicate with prospective students. . Using WhatsApp for education marketing is an easy addition to your school’s recruitment strategy, and one that can give your school a competitive edge. And the best part? Why Is WhatsApp for Education Becoming Popular?

Education 52

Education Schooling Recruitment Environment 52

HEMJ (Higher Ed Marketing Journal)

OCTOBER 17, 2023

Instead of first-time learners right out of high school, students are frequently older individuals who have tried college in the past and are going back with specific goals in mind, such as to increase their job satisfaction, advance in their careers, meet new requirements in their existing roles, or simply build better lives for themselves.

Retention 90

Retention Empower Scholarship Technology 90

HEM (Higher Education Marketing)

AUGUST 9, 2023

Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. Understanding the Different Stages of Student Recruitment Many schools employ an admissions funnel model as part of their recruitment strategy.

Recruitment 75

Recruitment Facilities Students Schooling 75

HEM (Higher Education Marketing)

NOVEMBER 30, 2022

This big decision hinges on various factors, from academics and finances to student life and career prospects—all of which are aspects of a school that can be used by marketers to better stand out in a highly competitive space. Reviewing Admission Requirements Before Student Enrollment. Source: Reed College.

Schooling 83

Schooling College Students Facilities 83

EAB

OCTOBER 24, 2023

Todd and Beth urge university leaders to make their school website more helpful to adult learners. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. You can join the conversation on social media using #EABOfficeHours. So give these folks a listen and enjoy. music] 0:00:48.5

Scholarship 64

Scholarship Recruitment Institution Schooling 64

Inside Higher Ed

MARCH 1, 2023

Image: Connecting students and alumni can be challenging, especially for a school with a widely dispersed population, but Grinnell College is closing the gap between its graduates and current students by hosting short virtual networking events. Requiring alumni to register first also drives students to register, Peltz shares.

Students 96

Students Model Deans Inclusivity 96

Creatrix Campus

OCTOBER 3, 2023

It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education. It involves marketing, engagement, application, admission, financial aid, and communication to help students make informed decisions about their education.

Recruitment 52

Recruitment Institution Liberal Arts Scholarship 52

Inside Higher Ed

FEBRUARY 1, 2023

Blog: Call to Action: Marketing and Communications in Higher Education Can artificial intelligence technology help you research content ideas? Develop copy for a news release or marketing email? engineering schools, and it provided 18 examples that closely match U.S. I asked ChatGPT to identify the top U.S.

Humanities 65

Humanities Engineering Deans Higher Education 65

EAB

JANUARY 26, 2023

4% enrollment , and these gains were driven completely by the recovery of dual-enrolled high school students (+11.5%) and 18- to 20-year-old students (+1.4%). This is especially important as younger students are reconsidering their pathways after high school, which increasingly may lead them into the workforce or an alternative credential.

Community College 105

Community College College Retention Recruitment 105

EAB

JUNE 27, 2023

Ninety-nine percent of respondents agree better customer service is essential to student retention, which creates an urgent need for institutions to become more service-oriented and responsive to students’ concerns and questions. Audit processes to identify both technology and workflow bottlenecks.

Community College 52

Community College College Retention Students 52