HEMJ (Higher Ed Marketing Journal)

JUNE 28, 2023

How Organic Content Can Support Your Institution’s Marketing Goals You’ll be able to tell right away that this article wasn’t written by AI. It was written by a person with many years of higher ed content experience. As an institution of higher learning, you can (somewhat) easily create content that fits these standards.

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The Higher Ed Marketer

AUGUST 30, 2022

Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. PJ and Marty will explain these coming changes in PPC marketing and how higher ed marketers can effectively use their data. . PJ and Marty’s advice that higher ed marketers can use immediately. .

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University Business

FEBRUARY 15, 2023

increase, the largest bump in higher ed philanthropy in more than two decades, according to new data from the Council for Advancement and Support of Education. That means they can thank a strong stock market in December 2021, when many wealthy donors look to make tax deductible gifts of appreciated stock, for a rise in 2022 donations.

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The Higher Ed Marketer

FEBRUARY 8, 2021

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. Episodes will feature: - Things you can do to increase your university’s marketing effectiveness. Know of a higher education marketing change agent you’d like to hear on the show?

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The Higher Ed Marketer

FEBRUARY 8, 2021

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. Episodes will feature: - Things you can do to increase your university’s marketing effectiveness. Know of a higher education marketing change agent you’d like to hear on the show?

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The Higher Ed Marketer

DECEMBER 20, 2021

There’s always going to be a “next big thing” in higher ed marketing. John Drevs , Associate Vice President of Digital Marketing and Communications at Loyola University Chicago , provides insights on how to keep ahead of the next big thing in this episode. Plus, he explains the ideal way to approach content marketing.

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The Higher Ed Marketer

DECEMBER 20, 2021

There’s always going to be a “next big thing” in higher ed marketing. John Drevs , Associate Vice President of Digital Marketing and Communications at Loyola University Chicago , provides insights on how to keep ahead of the next big thing in this episode. Plus, he explains the ideal way to approach content marketing.

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The Higher Ed Marketer

DECEMBER 6, 2021

That’s one reason why Biola University started tapping into the power of influencer marketing. In this episode, Lee Wilhite , Vice President at Biola University, discusses how the institution approaches influencer marketing and the platforms they use to do so. Join us as we discuss: - Biola’s journey into influencer marketing. -

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The Higher Ed Marketer

DECEMBER 6, 2021

That’s one reason why Biola University started tapping into the power of influencer marketing. In this episode, Lee Wilhite , Vice President at Biola University, discusses how the institution approaches influencer marketing and the platforms they use to do so. Join us as we discuss: - Biola’s journey into influencer marketing. -

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The Higher Ed Marketer

MAY 18, 2021

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? Dan Freeborn , Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.

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The Higher Ed Marketer

MAY 18, 2021

Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students? Dan Freeborn , Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.

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The Higher Ed Marketer

APRIL 26, 2021

This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and growth: enrollment. The people you need on your higher ed marketing team. - How to use video in your admissions marketing. -

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The Higher Ed Marketer

APRIL 26, 2021

This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and growth: enrollment. The people you need on your higher ed marketing team. - How to use video in your admissions marketing. -

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Higher Ed Dive

FEBRUARY 6, 2023

Amid high worries about higher ed's value in the job market, work colleges offer lessons on integrating classroom learning with employment opportunities.

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MindMax

SEPTEMBER 12, 2023

When partnerships between schools and higher education marketing vendors yield suboptimal results, the reason can often be traced back to a lack of clarity about the root of the problem that needs to be solved. Suppose that school then tasks a higher education marketing vendor with helping them grow enrollments.

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MindMax

DECEMBER 15, 2023

I’m pleased to share that the latest UPCEA MEMS: Marketing, Enrollment Management, and Student Success conference was as satisfying as always. Higher education leaders recognize that AI is here to stay but are hesitant to embrace it fully. Higher education leaders recognize that AI is here to stay but are hesitant to embrace it fully.

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MindMax

NOVEMBER 29, 2023

Note: This piece is part four of a multi-part blog series on alternative pathways in higher education. If you haven’t already read the first three pieces, you can find them here: Alternative Pathways in Higher Ed: Setting the Stage PLAs: How Many Credits Do You Get for Living? baked into standard 4-degree programs).

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Terminalfour

NOVEMBER 9, 2023

AI technology is everywhere. But using the right prompts hold the key to unlocking their potential. This week, we share the art of successfully framing requests and the tools that can help you do it.

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Technology 59

MindMax

MARCH 1, 2023

Recent higher education trends have made it clear that now more than ever, colleges and universities must have successful strategies for engaging adult learners. If higher education institutions wish to successfully expand adult learning programs, they must embrace and convey a compelling value proposition. from 2021 to 2022 alone.

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MindMax

MAY 22, 2023

“Personalization” has been one of the most prominent marketing buzzwords in recent years, driving marketing teams across industries to create experiences tailored to individuals’ preferences and requirements. A more realistic and less polished tone is more likely to resonate with prospective students.

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Terminalfour

OCTOBER 26, 2022

With Apple and Google's new privacy moves, what will a cookieless future mean for universities and colleges who rely on third-party analytics to drive their content? In this blog post, we look at how the loss of third-party cookies will affect recruitment strategies for prospective students and how

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MindMax

MARCH 15, 2023

In our conversations with higher education leaders, we’ve learned that an adult learner’s values and goals are much different from a college freshman’s , and a school’s more standard value proposition isn’t going to resonate with this audience. Looking to grow enrollments for your school’s adult education programs? Price point. Flexibility.

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MindMax

JUNE 29, 2023

Are corporations higher ed’s friend or foe? Look at a tech giant like Apple, which has its own university led by the former provost of Brown University , and you could easily conclude that corporations are a threat to higher education. Yes…and yes. The answer isn’t black and white. What are these companies looking for?

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MindMax

FEBRUARY 8, 2023

Higher education institutions aiming to develop successful corporate partnerships must be willing to acknowledge that marketing to and engaging businesses is different from marketing to and engaging students. In the context of establishing corporate partnerships, it’s important to recognize that sales is not a bad word.

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MindMax

JULY 18, 2023

If you’ve noticed a dip in the open rates, click-through rates, and click-to-open rates for your higher education marketing campaigns, there’s a good chance email fatigue could be to blame. How to Prevent Email Fatigue in Higher Education Marketing Here are six tips for establishing healthy email outreach: 1.

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MindMax

FEBRUARY 3, 2023

Corporate partnerships are effective revenue generators for many higher education institutions. But developing successful higher education marketing initiatives to establish these partnerships can be challenging. When marketing to businesses, schools must demonstrate value in relation to cost. Compliance.

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Caylor Solutions

MARCH 25, 2024

Higher ed marketers must leverage evolving social media trends to engage prospective students and bolster brand awareness in 2024. The post 5 Social Media Trends for Higher Ed Marketers in 2024 appeared first on Caylor Solutions.

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MindMax

FEBRUARY 16, 2023

MindMax is committed to being at the forefront of emerging trends in higher education marketing and engagement. Key Higher Education Trends in Enrollment Enrollment trends look different in the post-pandemic landscape than they did pre-2020. Here is a comprehensive overview of the presentation they shared.

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Caylor Solutions

FEBRUARY 22, 2024

Struggling to retain top talent in your higher ed institution? Find mission-fit talent through authenticity in higher ed marketing. The post Truth in Advertising: Authenticity in Higher Ed Marketing appeared first on Caylor Solutions.

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MindMax

NOVEMBER 29, 2023

Note: This piece is part four of a multi-part blog series on alternative pathways in higher education. If you haven’t already read the first three pieces, you can find them here: Alternative Pathways in Higher Ed: Setting the Stage PLAs: How Many Credits Do You Get for Living? baked into standard 4-degree programs).

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HEMJ (Higher Ed Marketing Journal)

APRIL 22, 2024

Emails Are Still a Powerful Tool in Higher Ed Marketing In the mid-1990s, a new phrase began triggering internet users’ dopamine receptors: You’ve got mail! When it comes to your higher education email campaigns, you don’t want to be lumped in with the junk.

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Caylor Solutions

JANUARY 18, 2024

Unlock the secrets to a high-trust, high-performance marketing team with these insights from Baylor University's innovative approach. The post Five Ways to Build Trust Within Higher Ed Enrollment appeared first on Caylor Solutions.

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MindMax

JUNE 6, 2023

Trust—or, more accurately, distrust —is a big topic of conversation in higher education news. Trust—or, more accurately, distrust —is a big topic of conversation in higher education news. How Higher Ed Can Open the Hidden Self It’s no secret that higher education is rife with opacity.

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Caylor Solutions

FEBRUARY 26, 2024

In the face of a crisis, higher ed marketers must proactively protect their institution's brand. The post 5 Crisis Management Tips for Higher Ed Marketers appeared first on Caylor Solutions.

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HEMJ (Higher Ed Marketing Journal)

NOVEMBER 13, 2023

The Impact of AI on Higher Education Content Marketing Tactics By the time you read this, it could be old news — that’s how fast the field of artificial intelligence (AI) is evolving. Before we explore how AI is transforming higher ed marketing, though, let’s take stock of recent developments in the field.

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MindMax

NOVEMBER 17, 2023

You might be wondering why someone like me, whose company focuses on higher education marketing and enrollment , would attend a K-12 conference. Spoiler alert—a lot of the same topics that dominate higher education discussions: microcredentials , AI , and the impending demographic cliff.) But a critical shift has occurred.

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MindMax

NOVEMBER 12, 2023

I recently had the opportunity to attend Convergence: Credential Innovation in Higher Education , a joint presentation by UPCEA and AACRAO that examined new and emerging trends and models, especially at the institutional level, in the emergent field of alternative credentials. Microcredentials dominated the conference conversation.

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